World of Coca-Cola

The World of Coca-Cola in downtown Atlanta tells the story of the world's most famous soft drink, born in the city in 1886. It's an unabashedly branded experience, but a well-made one: you'll see the vault that 'houses the secret formula,' a working bottling line, vintage advertising and memorabilia across a century, and the 4-D theatre. The finale everyone remembers is the tasting room, where you can sample dozens of Coca-Cola products from around the world, some delicious, some (looking at you, Beverly from Italy) memorably awful.

It sits beside the Georgia Aquarium and Centennial Olympic Park, making an easy downtown combo. It's polished, family-friendly, and frankly fun if you take it for what it is, corporate, but charming.

Da non perdere

• The tasting room with dozens of global Coca-Cola flavours
• The 'secret formula' vault
• The working miniature bottling line
• A century of vintage advertising and memorabilia
• The 4-D theatre experience

Biglietti e tour

Modi per visitare World of Coca-Cola

Ideale per

Come lo valutano i viaggiatori

Come arrivare

Da sapere prima di andare

• Save the tasting room for last, and brace for 'Beverly,' the famously bitter Italian soda.
• Book a combo ticket with the Georgia Aquarium next door for better value.
• It's a branded experience, go in expecting marketing-as-entertainment and you'll enjoy it.
• Mornings are quieter; it's busy with families midday and on weekends.

Un po' di storia

Coca-Cola was invented in Atlanta by pharmacist John Pemberton in 1886. The World of Coca-Cola museum opened in its current downtown location in 2007, replacing an earlier site, to showcase the company's history, advertising, and global reach from its home city.