Landmark · Downtown
Vegas Vic
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Vegas Vic is an iconic 40-foot-tall neon cowboy sign that has welcomed visitors to downtown Las Vegas since 1951. Located on Fremont Street, this landmark is a beloved relic of the city's mid-century heyday. The sign features a smiling cowboy in a red shirt, blue jeans, and a white hat, who waves and says 'Howdy, partner!' in a recorded voice. It originally advertised the Pioneer Club casino, which is now closed, but the sign remains as a historic landmark. Visitors gather beneath it to take photos, especially at night when the neon glows brightly against the vintage backdrop of the Fremont Street Experience. The area is pedestrian-friendly, with live music, street performers, and the famous Viva Vision light show overhead. Vegas Vic is a must-see for anyone wanting to experience the old-school Vegas vibe.
Don't miss
- Photograph the neon cowboy waving from Fremont Street
- Hear Vic's recorded 'Howdy, partner!' greeting
- Visit at night for the full neon glow
- Explore the Fremont Street Experience with its light shows and entertainment
Tickets & tours
Ways to visit Vegas Vic
You don't need a tour to visit — entry is free. A tour is worth it if you want transport, a guide, or to combine Vegas Vic with nearby sights in one day. That's what these do well.
Cheapest way inPrivate Transfer from Las Vegas Airport (LAS)4.2★ · 19 travelers25 minutesFree cancellationFrom$26 per personSee dates →
Most bookedUltimate VIP Hoover Dam Tour from Las Vegas with Lunch4.8★ · 7,026 travelers~6 hoursFree cancellationFrom$59 per personSee dates →
Private & flexibleThe Ultimate Las Vegas Tour by GPS Guided Talking GoCar4.8★ · 75 travelers1–4 hoursFree cancellationFrom$52 per personSee dates →Good for
How travelers rate it
Know before you go
- Bring a camera for great night photos of the neon sign.
- Wear comfortable shoes as you'll likely walk around Fremont Street.
- Keep valuables secure; the area can be crowded with pickpockets.
- The Viva Vision light show starts at dusk and runs hourly.
A bit of history
Vegas Vic was built in 1951 for the Pioneer Club by the Young Electric Sign Company. He was the largest animated neon sign in the world at the time. The sign was restored in the 1990s and remains a symbol of downtown Las Vegas.
Common questions
Is Vegas Vic still operational?
Yes, the sign is maintained and still waves and speaks periodically.
Can I go inside the Pioneer Club?
No, the casino is closed. The sign is outdoors and free to view.
What is the best time to see the sign?
At night when the neon is lit. The Fremont Street Experience is open 24/7.
Are there other attractions nearby?
Yes, the Mob Museum, Neon Museum, and Container Park are within walking distance.
Is the area safe?
Generally safe, but stay aware of your surroundings, especially late at night.
Can I take photos with the sign?
Yes, it's a popular photo spot. No restrictions.
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