Market
Aquascutum
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Aquascutum is a prestigious British fashion brand with a flagship store on London's iconic Regent Street. Founded in 1851, the label is renowned for its innovative waterproof outerwear, particularly the trench coat, which has been a staple of British style for over a century. The Regent Street store offers a refined shopping experience, showcasing the brand's full collection of men's and women's clothing, accessories, and footwear. Inside, the elegant interior blends heritage with modernity, featuring wooden fixtures, soft lighting, and displays that highlight the craftsmanship of each piece. Shoppers can expect personalized service from knowledgeable staff. The store also carries exclusive items and limited editions, making it a destination for fashion enthusiasts seeking timeless, high-quality garments. Located near other luxury retailers, Aquascutum stands out for its rich history and commitment to British tailoring.
Don't miss
- Browse the iconic trench coat collection, available in various styles and colors
- Explore the men's and women's ready-to-wear collections featuring classic British tailoring
- Discover exclusive accessories like scarves, hats, and leather goods
- Experience personalized styling consultations with in-house experts
- Admire the store's elegant interior design, blending heritage and contemporary aesthetics
Tickets & tours
Ways to visit Aquascutum
You don't need a tour to visit, entry is free. A tour is worth it if you want transport, a guide, or to combine Aquascutum with nearby sights in one day. That's what these do well.
Cheapest way inTower Bridge River Sightseeing Cruise from Westminster4.2★ · 506 travelers~1 hourFree cancellationFrom$19 per personSee dates →
Most bookedHigh-Speed Thames River Speedboat in London5★ · 4,155 travelers~1 hourFree cancellationFrom$96 per personSee dates →
Private & flexibleLondon Best of the City Fully Customized Guided Private Tour4.9★ · 164 travelers3-7 hoursFree cancellationFrom$273 per personSee dates →Good for
How travelers rate it
Getting there
Know before you go
- The store offers tax-free shopping for non-EU visitors; bring your passport.
- Ask about alterations, the store provides tailoring services for perfect fit.
- Check for seasonal sales or exclusive events by signing up for the newsletter.
- Try on the trench coat, it's a quintessential British purchase.
A bit of history
Aquascutum was founded in 1851 by John Emary, a tailor who invented a waterproof fabric using rubber. The brand gained fame for supplying trench coats to British officers in World War I and later became a favorite of royalty and celebrities. The Regent Street store has been a flagship location for decades.
Common questions
Is Aquascutum a luxury brand?
Yes, it is a high-end British fashion house known for quality materials and craftsmanship.
Do they have sales?
Yes, seasonal sales occur, typically in January and July. Check the website for details.
Can I return items?
Returns are accepted within a certain period; check the store's policy at purchase.
Is there a cafe?
No, but there are many cafes and restaurants nearby on Regent Street.
Do they offer gift wrapping?
Yes, complimentary gift wrapping is usually available.
Is the store accessible by public transport?
Yes, Oxford Circus tube station is just a few minutes' walk away.
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