Museum
Custard Factory
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The Custard Factory is a converted Victorian factory complex that has become a cultural and creative quarter in Birmingham's Digbeth area. Originally a custard powder factory, the site now buzzes with independent boutiques, vintage stores, art galleries, and studios. The open-plan layout features courtyards and alleyways filled with street art and murals. Regular events include markets, live music, and film screenings. The on-site food hall offers a diverse range of cuisines, from Caribbean to vegan. At night, the venue transforms into a nightlife destination with bars and clubs. The Custard Factory is a hub for Birmingham's creative community, hosting workshops and pop-up events. It's a place where you can spend hours browsing unique shops, grabbing a bite, and soaking in the industrial-chic atmosphere. The nearby Digbeth Dining Club adds to the area's foodie appeal.
Don't miss
- Independent shops selling vintage clothing, vinyl records, and handmade crafts
- Street art and murals by local and international artists throughout the complex
- Food hall with diverse street food options, from bao buns to jerk chicken
- Regular events like the Digbeth First Friday art walk and weekend markets
- Nightlife venues including bars and clubs with live music and DJs
Tickets & tours
Ways to visit Custard Factory
You don't need a tour to visit — entry is free. A tour is worth it if you want transport, a guide, or to combine Custard Factory with nearby sights in one day. That's what these do well.
Cheapest way inBirmingham Private Self-Guided Walking Tour4★ · 13 travelers2–3 hoursFrom$13 per personSee dates →
Most bookedBirmingham Walking Tour: Canals, Victorians & Today (1:30pm)4.9★ · 372 travelers~2 hoursFree cancellationFrom$20 per personSee dates →
Private & flexibleFun, Flexible Treasure Hunt Around Birmingham with Cryptic Clues & Hidden Gems4.9★ · 177 travelers~2 hoursFree cancellationFrom$20 per personSee dates →Good for
How travelers rate it
Know before you go
- Check the events calendar online – there's often something happening.
- Bring cash for some independent stalls, though many accept cards.
- Come hungry – the food hall has excellent options for all diets.
- The street art makes for great photos – explore all the alleyways.
A bit of history
The Custard Factory was originally built in the early 1900s as a factory for Alfred Bird's custard powder. After production moved, the site lay derelict until the 1990s when it was redeveloped into a creative and retail space, preserving the original red-brick architecture.
Common questions
Is the Custard Factory family-friendly?
Yes, during the day it's suitable for families. Some evening venues have age restrictions.
What are the opening hours?
Individual shops and venues have varying hours. Generally, the complex is open daily from around 10 AM to late.
Is there parking?
Limited on-site parking is available, but it's best to use public transport or park at a nearby car park.
Can I host a private event there?
Yes, several spaces within the Custard Factory are available for hire. Contact the management.
Is the Custard Factory dog-friendly?
Many shops and outdoor areas welcome dogs, but check with individual venues.
What is Digbeth First Friday?
A monthly event on the first Friday where galleries and studios open late, with art, music, and food.
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