Matrix Virtual Reality

Matrix Virtual Reality is a cutting-edge entertainment venue located in the Zellig Building within Birmingham's iconic Custard Factory. It offers a range of virtual reality experiences, from thrilling games to immersive simulations, suitable for all ages. The venue features state-of-the-art VR headsets and motion-tracking technology, allowing visitors to step into virtual worlds. With a perfect 5/5 rating from over 670 reviews, it's a standout attraction for gamers and tech enthusiasts. The Custard Factory itself is a creative hub with a vibrant atmosphere, adding to the experience. Whether you're battling zombies or exploring fantastical landscapes, Matrix VR delivers an unforgettable adventure.

Don't miss

• Multiplayer VR games: zombie shooters, escape rooms, and racing
• Single-player immersive experiences and simulations
• State-of-the-art HTC Vive and Oculus headsets
• Group packages for parties and corporate events
• Located in the trendy Custard Factory with cafes and street art

Tickets & tours

Ways to visit Matrix Virtual Reality

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Good for

How travelers rate it

Know before you go

• Book online to guarantee your slot, especially on weekends.
• If you wear glasses, the VR headsets can accommodate them; inform staff.
• Restrooms are available in the Custard Factory complex.
• Arrive 10 minutes early for safety briefing and equipment fitting.

A bit of history

The Custard Factory was originally a Bird's Custard factory built in the 19th century. It was redeveloped into a creative quarter in the 1990s. Matrix Virtual Reality opened here to combine historic architecture with modern technology.