Sight
AR Wine Experiences
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AR Wine Experiences offers a unique blend of wine tasting and augmented reality technology, located at Santa Maria, 3 in Bilbao, Spain. This innovative venue allows visitors to explore the world of Spanish wine through interactive digital overlays that bring labels, vineyards, and tasting notes to life. Upon arrival, guests are guided through a curated selection of wines from various regions of Spain, each paired with an AR experience that can be viewed on provided tablets or personal smartphones. The space itself is modern yet cozy, with a bar area and comfortable seating. The experience is both educational and entertaining, making it suitable for wine novices and connoisseurs alike. You'll learn about the history of each wine, the terroir, and the winemaking process while enjoying the flavors. The staff are knowledgeable and passionate, enhancing the visit with personal recommendations. Located in the heart of Bilbao, it's an ideal stop for a cultural and sensory adventure.
Don't miss
- Use augmented reality to see virtual vineyards and wine stories on your screen.
- Taste a flight of Spanish wines from different regions like Rioja, Ribera del Duero, and Priorat.
- Learn about wine pairing with local Basque cuisine from the knowledgeable staff.
- Purchase bottles of your favorite wines to take home.
- Enjoy the intimate atmosphere perfect for a date or small group outing.
Tickets & tours
Ways to visit AR Wine Experiences
You can visit on your own (tastings are paid, check the official website for pricing and booking. walk-ins may be possible but reservations are recommended, especially on weekends). A tour adds transport and a guide, or combines nearby sights into one day.
Cheapest way inWine Tasting Experience in Barcelona4.8★ · 186 travelers~2 hoursFree cancellationFrom$41 per personSee dates →
Most bookedThe Award-Winning Bilbao Food Tour & Wine Pairing by Basque Local5★ · 1,128 travelers~3 hoursFree cancellationFrom$122 per personSee dates →
Private & flexibleAuthentic Rooftop Asado Experience with Argentine Wine Pairing4.9★ · 382 travelers~3 hoursFree cancellationFrom$82 per personSee dates →Good for
How travelers rate it
Know before you go
- Download the AR app in advance if required, or use the tablets provided.
- Don't eat a heavy meal beforehand to fully appreciate the wine flavors.
- Ask the staff for recommendations, they are happy to share their expertise.
- Gift vouchers are available for a unique present.
A bit of history
AR Wine Experiences was founded in the 2010s as a pioneering concept combining technology and wine culture. It reflects Bilbao's modern, innovative spirit while celebrating Spain's rich winemaking heritage.
Common questions
Do I need to know about wine to enjoy the experience?
No, the AR guide makes it accessible for all levels, from beginners to experts.
Can I bring children?
The experience is primarily for adults, but children are allowed if accompanied by an adult. Non-alcoholic options may be available.
How long does a typical visit last?
Allow about 1 to 1.5 hours for a tasting flight. You can stay longer if you wish.
Is the AR experience available in multiple languages?
Yes, the app and staff can accommodate English, Spanish, and Basque. Check for other languages.
Can I buy wine to take away?
Yes, you can purchase bottles of the wines you taste.
Is there food available?
The focus is on wine, but they may offer small snacks or pairings. Check ahead for food options.
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