Market · Huangpu
Shanghai New World Daimaru
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Shanghai New World Daimaru is a large underground shopping complex located beneath the intersection of Nanjing East Road and Xizang Road. It's a maze of stalls selling everything from trendy apparel and accessories to electronics, toys, and souvenirs. The market is known for its lively atmosphere and haggling culture, prices are often negotiable, so come prepared to bargain. It's a favorite among locals and tourists alike for affordable shopping, especially for clothing, bags, and small gadgets. The market's central location makes it easy to combine with a visit to nearby attractions like the Bund or People's Square.
Don't miss
- Browse hundreds of stalls selling fashion, accessories, and electronics
- Practice your bargaining skills for the best deals
- Find unique souvenirs like Chinese-style clothing and silk items
- Sample local snacks from small food vendors within the market
- Explore the adjacent New World Department Store for higher-end brands
Tickets & tours
Ways to visit Shanghai New World Daimaru
You don't need a tour to visit — entry is free. A tour is worth it if you want transport, a guide, or to combine Shanghai New World Daimaru with nearby sights in one day. That's what these do well.
Cheapest way inShanghai Tower Ticket Booking4.3★ · 68 travelers1–3 hoursFree cancellationFrom$39 per personSee dates →
Best full dayPrivate Shanghai Full Day City Tour with Old and New Highlights5★ · 1,219 travelers7–8 hoursFree cancellationFrom$115 per personSee dates →
Private & flexibleShanghai Top 5 Highlights All Inclusive Private Day Tour5★ · 20 travelers~9 hoursFree cancellationFrom$188 per personSee dates →Good for
How travelers rate it
Know before you go
- Bring cash; some stalls may not accept cards. ATMs are available nearby.
- Bargain politely, start at about half the quoted price and negotiate up.
- Wear comfortable shoes; you'll be walking on hard floors for a while.
- Be aware of pickpockets in crowded areas; keep valuables secure.
A bit of history
Opened in the early 2000s as part of the New World commercial complex, Daimaru was originally a Japanese department store brand. The underground market evolved into a bustling bazaar, reflecting Shanghai's dynamic retail scene.
Common questions
What kind of products are sold here?
Clothing, shoes, bags, electronics, toys, cosmetics, and souvenirs. It's a mix of trendy and traditional items.
Is it necessary to bargain?
Yes, bargaining is expected. Most prices are inflated for tourists, so negotiate for a fair deal.
Are there food options inside?
Yes, there are small food stalls and a food court with Chinese snacks and drinks.
Is it open every day?
Generally yes, from around 10:00 AM to 9:00 PM. Some stalls may close earlier.
Can I find branded goods?
You may find counterfeit or unbranded items. For authentic brands, visit the department store upstairs.
Is the market air-conditioned?
Yes, it's underground and air-conditioned, making it a comfortable escape from summer heat.
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