Market
Ao Dai
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Ao Dai is a market located at 96 Nguyen Thai Hoc in Hoi An, Vietnam, dedicated to the traditional Vietnamese long dress known as the ao dai. This market is a haven for those interested in Vietnamese fashion and culture. Here, visitors can find a wide array of ao dai in various colors, fabrics, and designs, from simple everyday wear to elaborate ceremonial garments. Many shops offer custom tailoring, allowing customers to have an ao dai made to their exact measurements within a day or two. The market is also a great place to purchase accessories like conical hats and silk scarves. The bustling atmosphere, with tailors busy at sewing machines and fabrics draped everywhere, provides a fascinating glimpse into local craftsmanship. Hoi An is famous for its tailoring tradition, and this market is a prime spot to experience it. Visitors can watch artisans at work and even commission their own unique piece.
Don't miss
- Get a custom-tailored ao dai made in 24-48 hours
- Browse a vast selection of silk fabrics and colors
- Watch tailors at work in their shops
- Purchase matching accessories like conical hats
- Learn about the history and significance of the ao dai
Tickets & tours
Ways to visit Ao Dai
You don't need a tour to visit — entry is free. A tour is worth it if you want transport, a guide, or to combine Ao Dai with nearby sights in one day. That's what these do well.
Cheapest way inHoi An Ancient Town Walking Tour with a Local5★ · 722 travelers~3 hoursFree cancellationFrom$11 per personSee dates →
Most bookedHOI AN Hidden Gems in Rural Villages & River Islands PRIVATE TOUR5★ · 572 travelers4–5 hoursFree cancellationFrom$65 per personSee dates →
Private & flexibleProfessional Photography Tour Optional Ao Dai Dress in Hoi An5★ · 104 travelers~2 hoursFree cancellationFrom$36 per personSee dates →Good for
How travelers rate it
Know before you go
- Allow at least 24 hours for a custom ao dai; plan your visit accordingly.
- Bring reference photos or sketches to help the tailor understand your design.
- Negotiate prices politely; bargaining is expected but keep it respectful.
- Wear fitted clothing for accurate measurements during tailoring.
A bit of history
Hoi An has been a center for silk and textile trade for centuries, and its tailoring industry flourished after the town became a UNESCO World Heritage site. The Ao Dai market emerged to cater to both locals and tourists seeking custom-made traditional clothing.
Common questions
How much does a custom ao dai cost?
Prices vary widely depending on fabric and complexity, typically from $30 to $100 or more. Always confirm the price before ordering.
How long does it take to make an ao dai?
Most tailors can complete a simple ao dai within 24-48 hours. Rush orders may be possible for an extra fee.
Can I buy ready-made ao dai?
Yes, many shops sell ready-made ao dai in standard sizes, but custom tailoring is the main draw.
What fabrics are available?
Common fabrics include silk, satin, cotton, and brocade. You can choose from a wide range of colors and patterns.
Do I need to make an appointment?
Not usually; you can walk in and browse. For complex orders, it's wise to visit early in the day.
Is the market open every day?
Yes, most shops are open daily from around 8 AM to 9 PM, but some may close for a midday break.
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