Gucci Garden

Gucci Garden is a unique museum in the heart of Florence, housed in the historic Palazzo della Mercanzia. It offers an immersive journey through the iconic fashion house's history, from its founding in 1921 to its modern-day influence. The museum features rotating exhibitions, a boutique selling exclusive items, and a restaurant by renowned chef Massimo Bottura. Visitors can explore galleries showcasing vintage pieces, archival sketches, and multimedia installations that highlight Gucci's creative evolution. The space is both a museum and a cultural hub, reflecting the brand's eclectic aesthetic. Located on Piazza della Signoria, it's a must-visit for fashion enthusiasts and those interested in Italian design. The experience is curated to be both educational and visually stunning, with each room telling a different story. While compact, the museum packs a lot of content into its two floors.

Don't miss

• Exhibition spaces with rare vintage Gucci pieces
• The Gucci Garden boutique with exclusive merchandise
• The Gucci Osteria restaurant by Massimo Bottura
• Multimedia installations and archival sketches
• The building's historic architecture and central location

Tickets & tours

Ways to visit Gucci Garden

Cheapest way inFerragamo Museum in Florence4.1★ · 29 travelers1-3 hoursFrom$21 per personSee dates →Most bookedFlorence Accademia Gallery Tour with Entrance Ticket Included4.8★ · 7,676 travelers~1 hourFree cancellationFrom$56 per personSee dates →Private & flexiblePrivate Florence Golf Cart Tour with Piazzale Michelangelo4.9★ · 19 travelers~2 hoursFree cancellationFrom$69 per personSee dates →

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Know before you go

• Download the Gucci Garden app for an enhanced audio guide.
• Photography is allowed in most areas, but no flash.
• The boutique sells limited-edition items not found elsewhere.
• Reserve a table at the Osteria well in advance for lunch or dinner.

A bit of history

Gucci Garden opened in 2018 as a reimagining of the Gucci Museo, which first launched in 2011. The building itself dates back to the 14th century and once housed the city's customs office. The museum's name reflects the brand's love of nature and Alessandro Michele's creative vision.