Market
Mountain Allure
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Mountain Allure is a delightful market located at 107 Hàng Buồm Street in Hanoi's vibrant Old Quarter. The market specializes in handicrafts, home decor, and souvenirs inspired by Vietnam's ethnic minorities and mountainous regions. You'll find intricately embroidered textiles, wooden carvings, lacquerware, and silver jewelry. The shop is small but packed with unique items, each telling a story of traditional craftsmanship. The friendly owners are happy to share the origins of their products. The market is a great place to pick up authentic gifts away from mass-produced tourist traps. Its location in the bustling Hàng Buồm area means you can easily combine a visit with exploring nearby streets known for their food and architecture.
Don't miss
- Browse embroidered textiles and handwoven bags from northern Vietnam.
- Shop for unique lacquerware and wooden carvings.
- Learn about the cultural significance of items from the owners.
- Combine with a walk through Hàng Buồm's historic streets.
- Try local snacks at nearby street food stalls.
Tickets & tours
Ways to visit Mountain Allure
You don't need a tour to visit, entry is free. A tour is worth it if you want transport, a guide, or to combine Mountain Allure with nearby sights in one day. That's what these do well.
Cheapest way inHanoi Train Street Tour4.7★ · 77 travelers~2 hoursFree cancellationFrom$20 per personSee dates →
Most bookedHanoi Motorbike Tour: Food, Culture and Fun by Vintage Motorbike5★ · 7,066 travelers~5 hoursFree cancellationFrom$50 per personSee dates →
Private & flexibleFull-Day Hanoi City Tour with Hidden Local Life Experience4.9★ · 51 travelers~8 hoursFree cancellationFrom$39 per personSee dates →Good for
How travelers rate it
Getting there
Know before you go
- Cash is preferred, though some vendors accept cards.
- Prices are often fixed, but polite bargaining may work for multiple items.
- Ask permission before taking photos of the shop or owners.
- Bring an umbrella during rainy season (May–October); the street can get slippery.
A bit of history
Hàng Buồm Street, meaning 'Sail Street,' was historically a hub for trading sails and maritime goods. Today, it is part of Hanoi's Old Quarter, known for its narrow streets and traditional shops. Mountain Allure opened in recent years to promote ethnic minority crafts.
Common questions
What kind of products does Mountain Allure sell?
Handicrafts, textiles, jewelry, and home decor inspired by Vietnam's ethnic minorities.
Is the market open on weekends?
Yes, it is open daily, usually from 9 AM to 7 PM.
Can I find authentic Vietnamese items here?
Yes, the products are sourced directly from artisans in northern Vietnam.
Is bargaining expected?
Not always, but you can try a polite negotiation for bulk purchases.
What is the nearest landmark?
It is near Hoan Kiem Lake and the bustling Hàng Mã Street.
Are there English-speaking staff?
The owners speak some English and are very helpful.
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