Market
Miss Forget Me Not
Photo via TripAdvisor (Resort36242938057)Some booking links are affiliate links. If you book through them, we may earn a small commission at no extra cost to you. We never let this influence which places we recommend.
Miss Forget Me Not is a delightful market located at 37 Phan Chu Trinh Street in Hoi An's Ancient Town, a UNESCO World Heritage site. This small but curated market specializes in handmade crafts, vintage items, and locally designed souvenirs. Visitors can browse stalls selling embroidered textiles, ceramic tableware, lanterns, and quirky home decor. The market has a nostalgic, bohemian vibe with colorful displays and friendly vendors. Unlike the more touristy night markets, Miss Forget Me Not offers a more intimate shopping experience with unique, often one-of-a-kind items. It's a great place to find gifts that reflect Hoi An's artistic heritage, from silk scarves to hand-painted postcards. The market is housed in a traditional shopfront, adding to its charm.
Don't miss
- Browse handmade lanterns in various colors and sizes, a Hoi An specialty
- Find vintage Vietnamese propaganda posters and prints
- Shop for embroidered pouches, bags, and clothing made by local artisans
- Pick up ceramic bowls and plates with traditional blue-and-white patterns
- Discover quirky home decor items like coconut shell candles and bamboo utensils
Tickets & tours
Ways to visit Miss Forget Me Not
You don't need a tour to visit — entry is free. A tour is worth it if you want transport, a guide, or to combine Miss Forget Me Not with nearby sights in one day. That's what these do well.
Cheapest way inCoconut Basket Boat Trip - A Must - Do Experience in Hoi An!4.5★ · 64 travelers~1 hourFree cancellationFrom$5 per personSee dates →
Most bookedHoi An Ancient Town Walking Tour with a Local5★ · 722 travelers~3 hoursFree cancellationFrom$11 per personSee dates →
Private & flexibleHOI AN Hidden Gems in Rural Villages & River Islands PRIVATE TOUR5★ · 572 travelers4–5 hoursFree cancellationFrom$65 per personSee dates →Good for
How travelers rate it
Know before you go
- Bring cash as some vendors may not accept cards. Vietnamese dong is preferred.
- Bargain politely; prices are often negotiable, especially for multiple items.
- Ask permission before taking photos of vendors or their products.
- Check opening hours as they may change seasonally; typically 9 AM to 9 PM.
A bit of history
Hoi An was a major trading port from the 15th to 19th centuries, and its Ancient Town retains a blend of Vietnamese, Chinese, and Japanese architecture. Miss Forget Me Not is a modern market that continues the tradition of artisan craftsmanship, though it opened in the early 2000s as part of the city's revival as a cultural destination.
Common questions
Is Miss Forget Me Not open every day?
Yes, it is generally open daily, but hours may vary. It's best to visit during the day.
Can I pay by credit card?
Most vendors prefer cash. Some may accept cards, but it's not guaranteed.
Are the items handmade?
Many items are handmade by local artisans, especially textiles and ceramics.
Is bargaining expected?
Yes, light bargaining is common, but always be respectful.
What is the best time to visit?
Late morning or early afternoon is less crowded. The market is also lovely in the evening when lanterns are lit.
How far is it from the Japanese Covered Bridge?
It's about a 5-minute walk from the bridge, in the heart of the Ancient Town.
More attractions in Hoi An
