Sight

Roanoke Valley Visitor Information Center

4.5 · 61 reviews·Hidden gem: highly rated, still under the radar
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The Roanoke Valley Visitor Information Center is the perfect first stop for anyone exploring the Roanoke Valley. Located at 101 Shenandoah Ave NE in downtown Roanoke, this center offers a wealth of free resources including detailed maps, brochures on local attractions, and personalized recommendations from knowledgeable staff. The building itself is modern and inviting, with a spacious interior where you can browse displays highlighting the region's outdoor adventures, cultural sites, and dining options. You'll find information on everything from the nearby Blue Ridge Parkway and the famous Roanoke Star to local museums, breweries, and hiking trails. The center also features a small gift shop with souvenirs and local products. Whether you're a first-time visitor or a returning traveler, the staff can help you plan your itinerary based on your interests and time available. The center is conveniently situated near the Roanoke City Market and the Taubman Museum of Art, making it easy to combine a visit with other downtown attractions.

Don't miss

  • Pick up free maps and brochures for the entire Roanoke Valley.
  • Get personalized recommendations from friendly local staff.
  • Browse a small gift shop with regional souvenirs and crafts.
  • Learn about nearby attractions like the Roanoke Star and Blue Ridge Parkway.
  • Plan your visit with interactive displays and trip-planning tools.

Tickets & tours

Ways to visit Roanoke Valley Visitor Information Center

You don't need a tour to visit — entry is free. A tour is worth it if you want transport, a guide, or to combine Roanoke Valley Visitor Information Center with nearby sights in one day. That's what these do well.

Good for

BusinessCouplesSolo travelFamilyFriends getaway

How travelers rate it

5 star
46
4 star
11
3 star
2
2 star
1
1 star
1

Know before you go

  • The center is open daily, but hours may vary seasonally, check ahead on holidays.
  • Bring a list of your interests so staff can tailor recommendations.
  • Free parking is available in nearby lots; look for visitor parking signs.
  • Download the Roanoke Valley app before you go for digital guides and deals.

A bit of history

The Roanoke Valley Visitor Information Center opened in its current location to serve the growing number of tourists drawn to the Blue Ridge Mountains and the city's revitalized downtown. It is operated by the Roanoke Regional Partnership, which promotes tourism and economic development in the region.

Common questions

Is there a fee to enter the visitor center?

No, entry is free for everyone.

Can I get hiking trail maps here?

Yes, the center has maps for local trails including those on the Blue Ridge Parkway.

Do they sell tickets to local attractions?

They do not sell tickets, but they can provide information on how to purchase them.

Is the center open on Sundays?

Yes, but hours may be shorter. It's best to check the official website for current hours.

Can I park my RV nearby?

There is limited RV parking nearby; call ahead for recommendations.

Do they offer guided tours?

No, but they can recommend local tour operators and self-guided walking tours.

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