Market
Alex Johnson Mercantile
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Alex Johnson Mercantile is a delightful market-style shop located in the lobby of the iconic Alex Johnson Hotel in downtown Rapid City. The mercantile evokes a bygone era with its rustic wooden shelves, antique displays, and curated selection of goods. Visitors can browse a variety of items including South Dakota-made products, local artwork, vintage-inspired apparel, books, and unique souvenirs. The space also features a coffee bar serving specialty drinks and pastries, making it a cozy spot to relax. What sets this market apart is its setting within the historic hotel, which was built in 1928 and boasts a distinctive Tudor Gothic architecture. The mercantile captures the spirit of the Black Hills region, offering everything from bison jerky to handcrafted jewelry. It's a perfect stop for travelers looking for authentic gifts or a quick caffeine fix before exploring Rapid City's downtown attractions like the City of Presidents statues.
Don't miss
- Browse locally made crafts, including pottery, soaps, and artwork from South Dakota artisans.
- Grab a coffee or latte from the in-house coffee bar, perfect for a morning pick-me-up.
- Pick up unique souvenirs like Mount Rushmore-themed items or bison products.
- Admire the hotel's historic architecture, including the grand lobby and rustic timber beams.
Tickets & tours
Ways to visit Alex Johnson Mercantile
You don't need a tour to visit, entry is free. A tour is worth it if you want transport, a guide, or to combine Alex Johnson Mercantile with nearby sights in one day. That's what these do well.
Cheapest way inShared Badlands and Wall Drug Store Experience5★ · 16 travelers7-8 hoursFree cancellationFrom$312 per personSee dates →
Best full dayPREMIER PRIVATE Tour: Mt Rushmore, CrazyHorse & Custer State Park5★ · 211 travelers~9 hoursFree cancellationFrom$445 per personSee dates →
Private & flexiblePrivate Tour of the Badlands with Local Experts5★ · 27 travelers8-9 hoursFree cancellationFrom$425 per personSee dates →Good for
How travelers rate it
Know before you go
- Check the mercantile's hours online, as they may vary seasonally.
- Credit cards are accepted. Cash is also fine.
- Look for unique gifts that you won't find in chain stores, such as local honey or handmade soaps.
- The hotel lobby is photogenic, don't miss the chance to snap a picture of the historic interior.
A bit of history
The Alex Johnson Hotel opened in 1928, named after a railroad executive. Its design blends Tudor and Gothic styles, reflecting the Black Hills' German immigrant heritage. The mercantile was added in recent years as part of a revival of the hotel's historic character, offering a modern take on a traditional general store.
Common questions
Do I need to be a hotel guest to shop at the mercantile?
No, the mercantile is open to the public. Anyone can enter and shop.
Is there a coffee shop inside?
Yes, there is a coffee bar serving espresso drinks, drip coffee, and pastries.
What kind of products are sold?
The mercantile sells a mix of local crafts, souvenirs, books, apparel, and gourmet food items like jams and jerky.
Can I find Mount Rushmore souvenirs here?
Yes, there are Mount Rushmore-themed items, as well as other Black Hills souvenirs.
Is parking available nearby?
Street parking and public lots are available within a short walk. The hotel does not have its own parking garage.
Are there restrooms available?
Restrooms are available inside the hotel lobby, near the mercantile.
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