Market · Murray Hill
I Love Souvenirs
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I Love Souvenirs is a bustling market-style store located on Fifth Avenue in the Murray Hill neighborhood of Manhattan. It caters to tourists and locals alike with a vast array of New York City-themed merchandise, including T-shirts, hats, keychains, magnets, and novelty items. The store's prime location between 35th and 36th Streets makes it a convenient stop for those exploring Midtown. The interior is packed floor-to-ceiling with colorful souvenirs, creating a vibrant shopping experience. Staff are typically helpful in guiding customers to find the perfect memento. Whether you're looking for an iconic 'I Love NY' shirt or a quirky Statue of Liberty figurine, this shop offers a one-stop solution for all your souvenir needs. Prices are competitive for the area, and the store often runs promotions.
Don't miss
- Browse a huge selection of 'I Love NY' apparel and accessories
- Find unique NYC-themed gifts like snow globes and shot glasses
- Pick up postcards and magnets for a quick souvenir
- Look for seasonal and holiday-themed items
Tickets & tours
Ways to visit I Love Souvenirs
You don't need a tour to visit — entry is free. A tour is worth it if you want transport, a guide, or to combine I Love Souvenirs with nearby sights in one day. That's what these do well.
Cheapest way inNew York City Superheroes Tour Marvel and DC Comics Origins4.5★ · 33 travelers~2 hoursFree cancellationFrom$25 per personSee dates →
Most booked9/11 Memorial Museum Admission Ticket4.7★ · 6,584 travelers~2 hoursFree cancellationFrom$36 per personSee dates →
Top ratedSoHo, Little Italy, and Chinatown NYC Guided Walking Tour4.9★ · 483 travelers~2 hoursFree cancellationFrom$32 per personSee dates →Good for
How travelers rate it
Know before you go
- Cash and credit cards accepted; prices are fixed but look for deals.
- Bags are available for purchase if you buy multiple items.
- Some items make great photo props; ask staff before taking pictures of merchandise.
- The store can get crowded; be prepared to navigate through tight aisles.
A bit of history
The store has been a fixture on Fifth Avenue for years, capitalizing on the high foot traffic from nearby attractions like the Empire State Building and Times Square. It represents the classic New York souvenir shop experience that has evolved with the city's tourism industry.
Common questions
What types of souvenirs are available?
T-shirts, hats, keychains, magnets, mugs, toys, and more, all with NYC themes.
Is the store open every day?
Typically open daily, but hours may vary; check before visiting.
Do they sell items other than souvenirs?
Mostly souvenirs, but also some snacks and drinks.
Can I return or exchange items?
Policies vary; ask staff at time of purchase.
Is there a restroom available?
No public restroom; plan accordingly.
How do I get there by subway?
Take B, D, F, M to 34th St-Herald Sq or 4, 5, 6 to 33rd St. Walk north on Fifth Ave.
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