Landmark
World’s Largest Six Pack
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The World’s Largest Six Pack is a beloved roadside attraction in La Crosse, Wisconsin, located at the City Brewing Company. The installation consists of six enormous silver storage tanks, each painted with a red label and gold trim to mimic a six-pack of La Crosse Lager. Visitors can view the tanks from the parking lot or the nearby bike path along the Mississippi River. The site offers a unique photo opportunity and a nod to the city's brewing heritage. While the tanks are not open for tours, the adjacent brewery produces popular beers, and the area is a fun stop for beer enthusiasts and road-trippers alike.
Don't miss
- Photograph the six giant tanks from the parking lot
- Learn about the brewing history at the nearby visitor center
- Walk or bike along the Great River State Trail for a different view
- Visit the City Brewing Company store for local beer and merchandise
- Enjoy a picnic at the adjacent Riverside Park
Tickets & tours
Ways to visit World’s Largest Six Pack
You don't need a tour to visit — entry is free. A tour is worth it if you want transport, a guide, or to combine World’s Largest Six Pack with nearby sights in one day. That's what these do well.
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How travelers rate it
Know before you go
- The tanks are visible 24/7 from the parking lot, but the brewery store has limited hours.
- Bring a wide-angle lens to capture all six tanks in one shot.
- The attraction is a quick stop; combine with a visit to downtown La Crosse or the Mississippi Riverfront.
- You must be 21 to purchase beer at the brewery store; ID required.
A bit of history
The tanks were originally part of the G. Heileman Brewing Company, which operated in La Crosse from the 1850s until 1999. In 2000, City Brewing Company took over the facility and later painted the tanks in 2004 to create the World’s Largest Six Pack, celebrating the region's brewing legacy.
Common questions
Can you tour the brewery?
The City Brewing Company does not offer public tours of the facility, but you can visit the store to buy beer and merchandise.
Is there an admission fee?
No, viewing the World’s Largest Six Pack is free.
How big are the tanks?
Each tank is about 50 feet tall and holds enough beer to fill thousands of bottles.
Can you take photos?
Yes, photography is encouraged from the public parking area.
Is the attraction open year-round?
Yes, the tanks are outdoors and visible any time, but the brewery store may have seasonal hours.
Where is the best place to view the six pack?
The parking lot at 1106 3rd St S provides a direct view. For a different angle, walk along the adjacent bike trail.
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