Entertainment
Apollo Theatre
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The Apollo Theatre on Shaftesbury Avenue is a classic West End venue that has been entertaining London audiences since 1901. With a striking terracotta façade and a beautifully preserved Edwardian interior featuring gilded plasterwork and a grand staircase, the theatre offers an intimate setting for plays and musicals. It seats about 775 people, ensuring good views from most seats. The Apollo is famous for hosting long-running hits like 'The Curious Incident of the Dog in the Night-Time' and 'Wicked' (currently at the adjacent Apollo Victoria). Visitors come for the electric atmosphere of live theatre in the heart of London's Theatreland, just steps from Piccadilly Circus.
Don't miss
- Watch a critically acclaimed West End show in an intimate setting
- Admire the Edwardian architecture, including the ornate ceiling and balcony
- Enjoy a pre-show drink at the theatre bar
- Take photos of the iconic terracotta exterior on Shaftesbury Avenue
- Explore nearby Soho and Covent Garden before or after the show
Tickets & tours
Ways to visit Apollo Theatre
You can visit on your own (Book online or at the box office – prices vary by show and seat. Consider matinee performances for cheaper tickets). A tour adds transport and a guide, or combines nearby sights into one day.
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How travelers rate it
Know before you go
- Check the show schedule and book tickets early – popular shows sell out.
- Smart casual dress is fine; no strict dress code.
- Turn off your phone during the performance.
- Arrive 30 minutes early to enjoy a drink at the bar.
A bit of history
Designed by architect Lewin Sharp, the Apollo Theatre opened on 21 February 1901 with a production of 'The Belle of Bohemia.' It survived both World Wars and underwent renovations in the 1930s and 1990s, retaining its original charm.
Common questions
What shows are currently playing?
Check the Apollo Theatre's official website for current and upcoming productions.
Is there a dress code?
No strict dress code, but smart casual is recommended.
Can I buy tickets at the door?
Yes, but popular shows often sell out – book in advance online or at the box office.
Are there any age restrictions?
Age restrictions vary by show – check when booking.
Is the theatre accessible?
Wheelchair spaces are available, but the theatre has limited step-free access. Contact the box office for details.
What is the best seat in the house?
The Royal Circle (first balcony) offers excellent views; the Stalls are also good but may have restricted views at the sides.
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