World of Coca-Cola

The World of Coca-Cola in downtown Atlanta tells the story of the world's most famous soft drink, born in the city in 1886. It's an unabashedly branded experience, but a well-made one: you'll see the vault that 'houses the secret formula,' a working bottling line, vintage advertising and memorabilia across a century, and the 4-D theatre. The finale everyone remembers is the tasting room, where you can sample dozens of Coca-Cola products from around the world, some delicious, some (looking at you, Beverly from Italy) memorably awful.

It sits beside the Georgia Aquarium and Centennial Olympic Park, making an easy downtown combo. It's polished, family-friendly, and frankly fun if you take it for what it is, corporate, but charming.

Don't miss

• The tasting room with dozens of global Coca-Cola flavours
• The 'secret formula' vault
• The working miniature bottling line
• A century of vintage advertising and memorabilia
• The 4-D theatre experience

Tickets & tours

Ways to visit World of Coca-Cola

Cheapest way inWorld of Coca-Cola General Admission Ticket4★ · 1,123 travelers~2 hoursFree cancellationFrom$27 per personSee dates →Most booked90-Minute Narrated Sightseeing Trolley Tour in Atlanta4.8★ · 2,293 travelers~2 hoursFree cancellationFrom$36 per personSee dates →Private & flexibleThe Walking Dead: Private Film Locations Tour of Senoia4.7★ · 79 travelers~3 hoursFree cancellationFrom$175 per personSee dates →

Good for

How travelers rate it

Know before you go

• Save the tasting room for last, and brace for 'Beverly,' the famously bitter Italian soda.
• Book a combo ticket with the Georgia Aquarium next door for better value.
• It's a branded experience, go in expecting marketing-as-entertainment and you'll enjoy it.
• Mornings are quieter; it's busy with families midday and on weekends.

A bit of history

Coca-Cola was invented in Atlanta by pharmacist John Pemberton in 1886. The World of Coca-Cola museum opened in its current downtown location in 2007, replacing an earlier site, to showcase the company's history, advertising, and global reach from its home city.