Landmark

Brand Building

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The Brand Building is a historic commercial structure in downtown Aspen, built in 1886 and known for its striking Victorian architecture with a distinctive corner turret. Originally a dry goods store, it now houses upscale boutiques, art galleries, and a popular café. The building's red brick facade and ornate detailing make it a standout landmark on Mill Street. Visitors can explore the shops, admire the restored interior, and appreciate its role in Aspen's mining-era heritage. It's a prime example of the town's preservation of 19th-century character.

Don't miss

  • Admire the Victorian turret and red brick architecture
  • Browse boutique shops and art galleries inside
  • Stop for coffee or lunch at the historic building's café

Tickets & tours

Ways to visit Brand Building

You can usually visit on your own. A tour is worth it for transport, a guide, or combining nearby sights into one day.

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