Market
We Built This City
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We Built This City is a distinctive market located on the iconic Carnaby Street in London's Soho district. It specializes in pop culture memorabilia, vintage clothing, and handmade crafts, with a strong emphasis on local artisans and independent sellers. The market's eclectic mix includes everything from retro toys and vinyl records to custom artwork and fashion accessories. The atmosphere is lively and creative, reflecting the energetic spirit of Carnaby Street itself. Visitors can browse through multiple stalls and small shops, each offering something different. The market is particularly known for its focus on music and film memorabilia, making it a haven for collectors and enthusiasts. Its central location makes it an easy addition to a shopping or sightseeing itinerary in London's West End.
Don't miss
- Browse stalls for rare vinyl records and vintage band T-shirts
- Discover handmade crafts and artwork from local London creators
- Hunt for retro toys and collectibles from the 80s and 90s
- Snap photos of the vibrant, Instagram-worthy storefronts
- Explore nearby Carnaby Street boutiques and eateries
Tickets & tours
Ways to visit We Built This City
You don't need a tour to visit — entry is free. A tour is worth it if you want transport, a guide, or to combine We Built This City with nearby sights in one day. That's what these do well.
Cheapest way inHidden Gems Tour of the City of London4.9★ · 11 travelers~2 hoursFree cancellationFrom$25 per personSee dates →
Most bookedWicked Westminster: The Original London Ghost walk4.6★ · 3,305 travelers~3 hoursFree cancellationFrom$27 per personSee dates →
Private & flexibleThe History of London City Center Exclusive Guided Walking Tour5★ · 21 travelers~3 hoursFree cancellationFrom$60 per personSee dates →Good for
How travelers rate it
Know before you go
- The market is open daily, typically from 10am to 7pm, but hours may vary; check ahead.
- Most vendors accept credit/debit cards, but carrying cash is advisable for smaller stalls.
- Photography is generally allowed, but ask vendors before taking close-ups of their goods.
- Combine your visit with shopping on nearby Regent Street and Oxford Street for a full day out.
A bit of history
Carnaby Street rose to fame in the 1960s as a hub for mod fashion and youth culture, hosting boutiques like Mary Quant's. We Built This City continues that tradition of independent retail, though the current market concept is a more recent addition to the street's evolving commercial landscape.
Common questions
Is there an entrance fee?
No, entry to We Built This City is free.
What kind of items can I find?
Expect a mix of vintage clothing, pop culture memorabilia, handmade crafts, vinyl records, and quirky gifts.
Is the market suitable for children?
Yes, children are welcome, but some items may be fragile or collectible; keep an eye on little ones.
Can I negotiate prices?
Haggling is not common, but you can politely ask if a vendor offers discounts on multiple purchases.
How do I get there by tube?
The nearest stations are Oxford Circus and Piccadilly Circus, both about a 5-minute walk away.
Are there restrooms nearby?
Public restrooms are limited; nearby cafes or the Carnaby Street shopping area may have facilities.
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