Market · Mayfair
Sotheby's
Some booking links are affiliate links. If you book through them, we may earn a small commission at no extra cost to you. We never let this influence which places we recommend.
Sotheby's London, located on New Bond Street in the heart of Mayfair, is one of the world's most renowned auction houses. The elegant gallery spaces host regular auctions of fine art, antiques, jewelry, watches, and rare collectibles. Visitors can browse exhibitions of upcoming lots, often featuring masterpieces by artists like Monet, Picasso, or Banksy. The atmosphere is sophisticated yet welcoming, with knowledgeable staff on hand to answer questions. Even if you're not bidding, viewing the items is a cultural experience in itself. The building's architecture blends historic charm with modern design, including a striking glass atrium. Sotheby's also offers private sales and valuation services, making it a hub for collectors and enthusiasts. Located in London's upscale shopping district, it's an ideal stop for art lovers exploring Mayfair.
Don't miss
- View pre-auction exhibitions of fine art, from Old Masters to contemporary
- Attend a live auction and witness the excitement of bidding
- Explore the jewelry and watches department, featuring rare gemstones and luxury timepieces
- Visit the rare books and manuscripts department for literary treasures
- Admire the building's architecture, including the modern glass entrance
Tickets & tours
Ways to visit Sotheby's
You don't need a tour to visit — entry is free. A tour is worth it if you want transport, a guide, or to combine Sotheby's with nearby sights in one day. That's what these do well.
Cheapest way inHidden Gems Tour of the City of London4.9★ · 11 travelers~2 hoursFree cancellationFrom$25 per personSee dates →
Best full dayTower of London and Crown Jewels Exhibition Day Ticket4.4★ · 7,260 travelers~24 hoursFree cancellationFrom$50 per personSee dates →
Private & flexibleThe British Museum London - Exclusive Guided Museum Tour5★ · 584 travelers~3 hoursFree cancellationFrom$111 per personSee dates →Good for
How travelers rate it
Know before you go
- Check the auction calendar online to see what's on view during your visit.
- Photography is usually allowed in exhibition spaces but may be restricted during auctions.
- Smart casual attire is appropriate; no strict dress code.
- If you wish to bid, you must register in advance with proof of identity and credit.
A bit of history
Sotheby's was founded in London in 1744 by Samuel Baker, initially as a book auctioneer. It has since grown into a global auction powerhouse, with its London headquarters on New Bond Street since 1917. The company has handled many historic sales, including the auction of the Duke of Buckingham's library and the sale of Edvard Munch's 'The Scream'.
Common questions
Can I buy items directly from Sotheby's?
Yes, through auctions or private sales. You can also make an offer on certain items.
Do I need to pay to view exhibitions?
No, exhibitions are free and open to the public during viewing hours.
How can I find out what's coming up for auction?
Visit the Sotheby's website or pick up a catalog at the reception.
Is there a restaurant or café on site?
Sotheby's has a café serving light refreshments. There are also many restaurants nearby in Mayfair.
Can I get an item appraised?
Yes, Sotheby's offers valuation services. You can bring items to the London office by appointment.
Are children allowed?
Children are welcome but must be supervised. Some exhibitions may contain adult themes.
More attractions in London
