Landmark · St. James's

Piccadilly Circus

4 · 6,010 reviews
Piccadilly CircusJimmy Baikovicius · Wikimedia Commons · CC BY-SA 2.0
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Piccadilly Circus is one of London's great crossroads, a buzzing junction where several major streets meet beneath a wall of giant curved digital advertising screens, the city's pint-sized answer to Times Square. At its centre stands the famous Shaftesbury Memorial Fountain, topped by the winged statue popularly (if inaccurately) known as Eros, a long-standing meeting spot. It's not a sight you 'do' so much as pass through and soak up, the neon, the crowds, the energy of the West End.

It's the gateway to Theatreland, Soho, and the shops of Regent and Piccadilly streets, so it works best as the start of a wander rather than a destination in itself. Come after dark when the screens blaze, then dive into the surrounding streets for theatre, restaurants, and nightlife.

Don't miss

  • The wall of giant curved advertising screens
  • The Shaftesbury Memorial Fountain and 'Eros' statue
  • Its role as the gateway to Theatreland and Soho
  • The after-dark neon spectacle
  • People-watching at one of London's busiest junctions

Tickets & tours

Ways to visit Piccadilly Circus

You don't need a tour to visit — entry is free. A tour is worth it if you want transport, a guide, or to combine Piccadilly Circus with nearby sights in one day. That's what these do well.

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How travelers rate it

5 star
2,502
4 star
2,257
3 star
965
2 star
204
1 star
82

Know before you go

  • It's a junction to pass through and soak up, not a lengthy attraction, use it as a launchpad for the West End.
  • Come after dark for the full neon effect.
  • The 'Eros' statue is the classic meeting point, and is actually Anteros, his brother.
  • Soho, Theatreland, and Regent Street shopping are all steps away.

A bit of history

Piccadilly Circus was built in 1819 to connect Regent Street with Piccadilly, becoming a major traffic and social hub. The Shaftesbury Memorial Fountain (with its 'Eros' statue, actually Anteros) arrived in 1893, and illuminated advertising has been a fixture since the early 20th century.

Common questions

Is there much to do at Piccadilly Circus itself?

Not really, it's a famous, lively junction with the screens and fountain. The value is in soaking up the atmosphere and using it as a gateway to Soho, Theatreland, and the shops.

Is it like Times Square?

It's London's nearest equivalent, illuminated advertising and crowds, but much smaller and historic, centred on the 'Eros' fountain.

When's the best time to see it?

After dark, when the giant screens light up. It's busy and worth a look at any hour, though.

What's nearby?

Soho, Chinatown, Theatreland's West End shows, and the shopping of Regent and Piccadilly streets are all within a short walk.

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