Market · Mayfair

Paul Smith No.9 Albemarle Street

4.5 · 20 reviews·Hidden gem: highly rated, still under the radar
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Paul Smith No.9 Albemarle Street is not your typical retail space, it's an ever-evolving gallery of design and creativity. Located in the heart of Mayfair, this store showcases a carefully selected mix of clothing, accessories, home goods, and art pieces. The interior is as inspiring as the products, with rotating installations and a distinctive aesthetic that reflects Paul Smith's signature blend of tradition and quirkiness. Visitors can browse everything from limited-edition sneakers to handcrafted ceramics, making it a treasure trove for design enthusiasts. The experience is akin to walking through a living exhibition, where every corner reveals something unexpected. The staff are knowledgeable and passionate, adding to the welcoming atmosphere. Whether you're shopping for a unique gift or simply soaking in the creative energy, this store offers a glimpse into contemporary British design at its finest.

Don't miss

  • Rotating art installations and window displays that change regularly
  • Exclusive Paul Smith collaborations and limited-edition items
  • A curated selection of homeware, including books, stationery, and ceramics
  • The iconic Paul Smith stripe featured throughout the store design
  • Personal shopping appointments for a tailored experience

Tickets & tours

Ways to visit Paul Smith No.9 Albemarle Street

You don't need a tour to visit — entry is free. A tour is worth it if you want transport, a guide, or to combine Paul Smith No.9 Albemarle Street with nearby sights in one day. That's what these do well.

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How travelers rate it

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Know before you go

  • Check the store's opening hours online before visiting, as they may vary on public holidays.
  • Photography is generally allowed, but ask staff before taking pictures of specific displays.
  • The store is a concept space, so stock is limited and changes frequently, if you see something you like, buy it then.
  • Combine your visit with a stroll through Mayfair's other luxury boutiques and galleries nearby.

A bit of history

Paul Smith opened this concept store in 2010 as an extension of his fashion empire, aiming to create a space that celebrates design in all its forms. The location on Albemarle Street has long been associated with art and culture, fitting for a brand that bridges fashion and art.

Common questions

Is there a café inside the store?

No, the store does not have a café, but there are plenty of coffee shops and restaurants in the surrounding Mayfair area.

Can I return items bought here?

Yes, Paul Smith has a standard returns policy. Check with staff or the website for details.

Is the store suitable for children?

Yes, but it is a curated space with fragile items, so keep an eye on little ones.

Do they sell Paul Smith mainline clothing?

The focus is on unique pieces and collaborations, but you may find some mainline items. For a full range, visit the main Paul Smith store on Floral Street.

Are there any events held here?

Occasionally, the store hosts private events and launches. Follow Paul Smith on social media for announcements.

Is the store dog-friendly?

Well-behaved dogs are usually welcome, but it's best to check with staff beforehand.

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