Sight · Mayfair
Maskelyne & Cooke
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Maskelyne & Cooke is a charming and historic magic shop nestled inside the Le Meridien Piccadilly Hotel in London's upscale Mayfair district. Named after the famous magician John Nevil Maskelyne and his partner David Devant, this boutique store is a treasure trove for magic enthusiasts. The shop is small but packed with an eclectic collection of magic tricks, books, props, and memorabilia, ranging from classic sleight-of-hand items to rare collectibles. Visitors are greeted by knowledgeable staff who are often magicians themselves, happy to demonstrate tricks or offer advice. The shop's vintage decor and intimate setting evoke the golden age of magic, making it a unique destination for both serious collectors and curious tourists. Whether you're looking for a beginner's magic set or a professional-grade illusion, Maskelyne & Cooke provides a fascinating glimpse into the world of performance magic.
Don't miss
- Browse a wide selection of magic tricks, from beginner to professional level
- Watch live demonstrations by staff magicians
- Purchase rare and vintage magic memorabilia
- Explore the shop's historic atmosphere inside a grand hotel
- Get personalized recommendations for tricks suited to your skill level
Tickets & tours
Ways to visit Maskelyne & Cooke
You don't need a tour to visit — entry is free. A tour is worth it if you want transport, a guide, or to combine Maskelyne & Cooke with nearby sights in one day. That's what these do well.
Cheapest way inLondon: Luggage Storage close to St Pancras International4.4★ · 28 travelers~24 hoursFree cancellationFrom$9 per personSee dates →
Most bookedLondon 30 Top Sights with Fun Local Guide4.9★ · 2,455 travelers~5 hoursFree cancellationFrom$65 per personSee dates →
Private & flexibleThe British Museum London - Exclusive Guided Museum Tour5★ · 584 travelers~3 hoursFree cancellationFrom$111 per personSee dates →Good for
How travelers rate it
Know before you go
- Check the shop's opening hours online, as they may vary seasonally.
- Don't be shy to ask for a demonstration, the staff love to perform.
- Credit cards are accepted, but it's good to have some cash for small purchases.
- Photography is usually allowed, but ask permission before filming demonstrations.
A bit of history
The shop is named after John Nevil Maskelyne, a 19th-century British magician and inventor, and David Devant, his partner in the famous Maskelyne & Cooke magic act. The original shop opened in the early 20th century, and the current location continues the legacy of supplying magicians with quality equipment.
Common questions
Do I need to be a hotel guest to visit the shop?
No, the shop is open to the public. You can enter the hotel lobby and access the shop directly.
Is the shop suitable for children?
Yes, children are welcome and there are many beginner-friendly tricks available.
Can I buy magic tricks online?
The shop has an online store, but visiting in person offers a unique experience with live demonstrations.
Are there any famous magicians associated with the shop?
The shop's namesakes, Maskelyne and Cooke, were legendary performers. Today, it's a pilgrimage site for magic enthusiasts.
How long should I spend there?
About 30 minutes to an hour, but magic aficionados may linger longer.
Is the shop easy to find inside the hotel?
Yes, it's just off the main lobby, usually with a sign or visible from the entrance.
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