Market · Mayfair
Fortnum & Mason
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Fortnum & Mason is a iconic British department store on Piccadilly, established in 1707. Known for its elegant food hall, fine teas, and hampers, it offers a quintessentially British shopping experience. The store's ground floor features a dazzling array of gourmet foods, from chocolates to preserves, while the upstairs floors sell homeware, fashion, and gifts. The St. James's Restaurant serves a traditional afternoon tea that is a beloved London tradition. With its royal warrants and timeless charm, Fortnum & Mason is a destination for both locals and tourists seeking quality and heritage.
Don't miss
- Browse the stunning food hall for gourmet gifts and souvenirs
- Indulge in the classic afternoon tea at the St. James's Restaurant
- Explore the homeware and fashion departments for unique finds
- Visit the Diamond Jubilee Tea Salon for a special tea experience
- Pick up a signature Fortnum's hamper for a taste of British luxury
Tickets & tours
Ways to visit Fortnum & Mason
You can visit on your own (no entry fee; afternoon tea requires a reservation and payment). A tour adds transport and a guide, or combines nearby sights into one day.
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Private & flexibleThe British Museum London - Exclusive Guided Museum Tour5★ · 584 travelers~3 hoursFree cancellationFrom$111 per personSee dates →Good for
How travelers rate it
Know before you go
- Book afternoon tea well in advance, especially during peak seasons.
- The food hall is perfect for picking up edible souvenirs like tea and biscuits.
- Photography is allowed, but be discreet in the restaurants.
- Credit cards are widely accepted; the store also offers tax-free shopping for tourists.
A bit of history
Founded in 1707 by William Fortnum and Hugh Mason, the store originally sold groceries and candles. It gained a reputation for supplying the royal household and became known for its luxury food items and hampers.
Common questions
Do I need to book afternoon tea?
Yes, reservations are essential, especially for the St. James's Restaurant and Diamond Jubilee Tea Salon.
Is Fortnum & Mason expensive?
It is a luxury store, so prices are high, but you can find affordable items like tea caddies and biscuits.
What are the opening hours?
Typically 10am-9pm Monday-Saturday, 12pm-6pm Sunday, but check the official site for changes.
Can I buy hampers online?
Yes, Fortnum & Mason ships hampers worldwide through their website.
Is there a dress code?
No strict dress code, but smart casual is recommended for afternoon tea.
Where is the nearest tube station?
Green Park (Jubilee, Piccadilly, Victoria lines) and Piccadilly Circus (Bakerloo, Piccadilly lines) are both a short walk away.
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