Museum

Eyemazy Soho

5 · 38 reviews·Hidden gem: highly rated, still under the radar
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Eyemazy Soho is a captivating museum dedicated to optical illusions and interactive art. Located on Old Compton Street in the heart of London's vibrant Soho district, this museum offers a series of rooms and installations designed to trick your eyes and challenge your perception. Visitors can walk through a vortex tunnel, pose in a room that appears upside down, and step into a kaleidoscope of mirrors. Each exhibit is carefully crafted to create mind-bending photo opportunities and a sense of wonder. The museum is self-guided, allowing you to explore at your own pace. It's a fun and engaging experience for all ages, blending art, science, and play in a compact space.

Don't miss

  • The Vortex Tunnel: a spinning tunnel that disorients your balance
  • The Upside-Down Room: a room where gravity seems reversed
  • The Mirror Maze: a labyrinth of reflections
  • The Infinity Room: endless lights and mirrors
  • Interactive exhibits where you can create your own illusions

Tickets & tours

Ways to visit Eyemazy Soho

You can visit on your own (paid entry, check official site for prices. book online to skip the queue, especially on weekends). A tour adds transport and a guide, or combines nearby sights into one day.

Good for

BusinessCouplesSolo travelFamilyFriends getaway

How travelers rate it

5 star
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Know before you go

  • Bring a camera or phone; every exhibit is Instagram-worthy.
  • Wear comfortable shoes as you'll be standing and walking.
  • Some rooms use strobe lights; be cautious if you have photosensitivity.
  • Visit with friends for fun group photos and shared reactions.

A bit of history

Eyemazy Soho opened in 2021 as part of a growing trend of immersive art spaces in London. The concept was inspired by the optical illusions of artists like M.C. Escher and the desire to create a hands-on museum where visitors become part of the art.

Common questions

Is Eyemazy suitable for children?

Yes, children love the illusions, but some exhibits may be disorienting. Parental supervision is advised.

How long does the visit take?

Most visitors spend about 1 to 1.5 hours, but you can stay as long as you like.

Can I take photos?

Absolutely! Photography is encouraged throughout the museum.

Is there a gift shop?

Yes, there is a small shop with optical illusion toys and souvenirs.

Are there any age restrictions?

No, all ages are welcome. Children under 5 may enter for free (check policy).

Can I come back later the same day?

No, tickets are for a single entry. Plan to stay for the full experience.

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