Sight · Covent Garden

Alcotraz Covent Garden: Cell Block Six Eight

4.5 · 17 reviews·Hidden gem: highly rated, still under the radar
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Alcotraz Covent Garden: Cell Block Six Eight is an interactive cocktail experience set in a mock prison. Guests are processed as 'inmates' and escorted to a cell where they are served smuggled cocktails by 'guards' and 'fellow prisoners'. The venue is designed to look like a 1920s penitentiary, complete with barred doors, graffiti, and dim lighting. Each visit includes a welcome shot and three cocktails made from a selection of spirits. The experience is highly theatrical, with actors staying in character throughout. It's a popular choice for hen parties, birthdays, and groups looking for a unique night out in London's West End.

Don't miss

  • Get 'arrested' and processed as an inmate upon arrival
  • Enjoy three smuggled cocktails served in your cell
  • Interact with costumed actors playing guards and prisoners
  • Explore the detailed prison set with hidden surprises
  • Take souvenir mugshots with your group

Tickets & tours

Ways to visit Alcotraz Covent Garden: Cell Block Six Eight

You can visit on your own (paid entry, tickets must be booked online in advance. prices vary by session and group size). A tour adds transport and a guide, or combines nearby sights into one day.

Good for

BusinessCouplesSolo travelFamilyFriends getaway

How travelers rate it

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Know before you go

  • Embrace the role-play, the more you engage, the more fun it is.
  • Dress in orange or stripes to blend in as an inmate.
  • No phones allowed inside the cell; lockers are provided.
  • Cocktails are included in the ticket price; additional drinks can be purchased.

A bit of history

Alcotraz is a concept that originated in Brighton, UK, inspired by the popularity of immersive theater and speakeasy bars. The Covent Garden location opened in 2019, adding a new twist to London's cocktail scene.

Common questions

Can I choose my cocktails?

The bartenders create bespoke cocktails based on your preferences; you can request changes.

Is there a dress code?

No strict dress code, but wearing prison-themed attire (orange, stripes) enhances the experience.

Can I bring my own alcohol?

No, all drinks are provided by the venue.

Is the experience suitable for vegetarians or vegans?

Yes, the cocktails can be made vegan-friendly; inform staff of any dietary requirements.

What if I don't drink alcohol?

Non-alcoholic cocktails are available; let them know when booking.

Is there an age limit?

Guests must be 18 or older; ID may be required.

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