Bahnhofstrasse

Bahnhofstrasse is the pulsating heart of Zurich's retail and financial life, a mile-long avenue that begins at the Hauptbahnhof and ends at Bürkliplatz on the shores of Lake Zurich. As you stroll along its broad, pedestrian-friendly sidewalks, you'll encounter a dazzling array of high-end shops: from Swiss watchmakers like Rolex and Patek Philippe to fashion houses such as Louis Vuitton and Gucci. Interspersed are historic department stores like Jelmoli and Globus, as well as chocolate boutiques offering handmade pralines. The street is also the epicenter of Swiss banking, with the headquarters of UBS and Credit Suisse (now part of UBS) flanking the route. Despite its glamour, Bahnhofstrasse has a relaxed, orderly atmosphere, with trams gliding quietly down the center. At the lake end, the square opens up to views of the water and the distant Alps. The street is especially enchanting during the Christmas season when it is adorned with twinkling lights. Whether you're shopping or simply people-watching, Bahnhofstrasse offers a quintessential Zurich experience.

Don't miss

• Luxury watch boutiques: browse Rolex, Patek Philippe, and Omega.
• Department stores: Jelmoli and Globus for fashion, home goods, and gourmet food.
• Confiserie Sprüngli: indulge in Luxemburgerli macarons and chocolate.
• Paradeplatz: the financial hub with grand bank buildings.
• Bürkliplatz: the lakefront end, perfect for a scenic pause.

Tickets & tours

Ways to visit Bahnhofstrasse

Cheapest way inZurich Old Town Walking Tour4.5★ · 506 travelers~2 hoursFree cancellationFrom$32 per personSee dates →Best full dayJungfraujoch Day Trip from Zurich: Swiss Alps & Bernese Oberland4.6★ · 1,482 travelers~12 hoursFree cancellationFrom$367 per personSee dates →Private & flexibleZürich eTukTuk Tour - Hot Stone BBQ and Wine4.9★ · 72 travelers~2 hoursFree cancellationFrom$202 per personSee dates →

Getting there