Market · Jongno-gu
Tongin Market
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Tongin Market is a historic traditional market in Seoul's Jongno-gu district, famous for its unique 'lunchbox cafe' experience. Visitors purchase a string of old-fashioned brass coins (yeopjeon) and then use them to buy small portions of Korean dishes from various stalls throughout the market. The market offers a wide array of traditional foods, including kimchi, japchae, tteokbokki, and pancakes, allowing guests to create their own customized lunchbox. Beyond the food, the market is a lively hub of local life, with vendors selling fresh produce, handmade crafts, and household goods. The market's charming alleyways and nostalgic atmosphere make it a favorite among tourists seeking an authentic taste of old Seoul.
Don't miss
- Experience the yeopjeon coin system – buy coins and fill a lunchbox with various dishes
- Sample a wide range of traditional Korean street foods
- Explore the market's narrow alleys and traditional atmosphere
- Visit the nearby Gyeongbokgung Palace after your meal
Tickets & tours
Ways to visit Tongin Market
You don't need a tour to visit — entry is free. A tour is worth it if you want transport, a guide, or to combine Tongin Market with nearby sights in one day. That's what these do well.
Cheapest way inGyeongbokgung Palace Hanbok Rental Experience in Seoul4.1★ · 89 travelers~2 hoursFree cancellationFrom$7 per personSee dates →
Best full dayDMZ tour from Seoul; North Korean Defector Meet up & 3rd Tunnel4.9★ · 5,623 travelers~7 hoursFree cancellationFrom$50 per personSee dates →
Private & flexibleSeoul Private Local Tour: Gyeongbokgung, Seochon & Market Tour5★ · 10 travelers5–6 hoursFree cancellationFrom$68 per personSee dates →Good for
How travelers rate it
Know before you go
- Exchange money for yeopjeon coins at the lunchbox cafe before browsing.
- Bring an empty stomach – you'll want to try many dishes.
- The market is very photogenic, especially the coin system and food stalls.
- Some stalls may accept cash, but the coin system is the main attraction.
A bit of history
Tongin Market originated in the 1940s as a marketplace for local residents. It gained fame for its yeopjeon lunchbox system, which was introduced to attract more visitors and preserve traditional food culture.
Common questions
How does the yeopjeon coin system work?
You buy a string of coins at the lunchbox cafe, then use them to purchase small portions of food from participating stalls.
Can I use credit cards?
Most stalls are cash-only; the coin purchase at the cafe may accept cards, but bring cash.
Is the market open every day?
It is open daily, but some stalls may close on certain days; check online for details.
What is the typical cost for a lunchbox?
A string of coins (about 10,000 KRW) is enough for a filling meal.
Are there vegetarian options?
Yes, there are vegetable dishes like japchae and kimchi, but check with each stall.
Is the market crowded?
It can get very busy during lunch hours and weekends; go early to avoid lines.
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