Landmark · Gangnam-gu
Hallyu K-Star Road
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Hallyu K-Star Road is a vibrant outdoor attraction in the heart of Gangnam, Seoul, dedicated to the global phenomenon of Korean pop culture. Stretching along Apgujeong-ro, this landmark features life-sized statues of K-pop idols, colorful murals, and interactive installations. Visitors can pose with bronze figures of groups like BTS, EXO, and BLACKPINK, each styled in iconic poses. The road is lined with shops and cafés themed around K-pop, offering merchandise and photo opportunities. The atmosphere is energetic, with music playing from speakers and fans often gathering for impromptu dance covers. It's a must-visit for K-pop enthusiasts, but also a fun stroll for anyone curious about the culture. The area is clean, well-maintained, and easily walkable, with benches and shade trees for rest.
Don't miss
- Bronze statues of BTS, EXO, BLACKPINK, and more
- Photo zones with themed backdrops
- K-pop merchandise shops and pop-up stores
- Nearby K-pop dance practice studios (visible from street)
- Seasonal events like fan meetings and concerts
Tickets & tours
Ways to visit Hallyu K-Star Road
You don't need a tour to visit — entry is free. A tour is worth it if you want transport, a guide, or to combine Hallyu K-Star Road with nearby sights in one day. That's what these do well.
Cheapest way inGangnam Walking Tour on Youth and Society in Seoul Korea5★ · 445 travelers~3 hoursFree cancellationFrom$33 per personSee dates →
Best full dayBest DMZ Tour Korea from Seoul (Suspension Bridge & JSA Museum)4.9★ · 47,506 travelers7–9 hoursFree cancellationFrom$50 per personSee dates →
Private & flexibleSeoul Highlights & Hidden Gems Tours by Locals: Private + Custom4.8★ · 390 travelers2–6 hoursFree cancellationFrom$75 per personSee dates →Good for
How travelers rate it
Know before you go
- Bring a camera or phone; there are many photo-worthy spots.
- Wear sunscreen and bring water, as the street has limited shade.
- Official merchandise is sold at nearby stores; beware of counterfeit goods from street vendors.
- Check the district's website for special events like dance performances.
A bit of history
Hallyu K-Star Road was established in 2017 by the Gangnam District Office to promote tourism and celebrate the Korean Wave (Hallyu). The statues were created in collaboration with entertainment agencies like SM, YG, and JYP. It has since become a pilgrimage site for international fans.
Common questions
Are the statues permanent?
Yes, the statues are permanent fixtures, though new ones may be added as groups debut.
Can I touch the statues?
Yes, you can touch and pose with them, but please be respectful.
Is there an entrance fee?
No, the road is open to the public free of charge.
What are the best times to avoid crowds?
Early mornings on weekdays are the least crowded.
Are there restrooms nearby?
Yes, public restrooms are available at the nearby K-Star Road Information Center.
Can I buy K-pop albums here?
Yes, there are several stores selling albums and official merchandise along the road.
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