Landmark
Yugotour
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Yugotour is a distinctive landmark located at Karadjordjeva 11 in Belgrade, Serbia. The building is a notable example of modernist architecture from the socialist era. Originally built as a department store, it now houses various businesses and is a popular meeting point. Its façade features large glass panels and a bold geometric design that stands out in the surrounding streets. Visitors often stop to photograph the building, which has become an icon of Belgrade's urban landscape. The area around Yugotour is lively, with cafes, shops, and the nearby Kalemegdan Park, making it a great starting point for exploring the city.
Don't miss
- The striking modernist façade with its glass curtain wall
- The building's historical significance as a symbol of Yugoslav tourism
- The nearby Kalemegdan Park and Belgrade Fortress
- The vibrant street life along Karadjordjeva
Tickets & tours
Ways to visit Yugotour
You don't need a tour to visit — entry is free. A tour is worth it if you want transport, a guide, or to combine Yugotour with nearby sights in one day. That's what these do well.
Cheapest way inBelgrade: 3-Hour Small Group Walking Tour4.9★ · 189 travelers~3 hoursFree cancellationFrom$34 per personSee dates →
Best full dayDay Trip from Belgrade: Gems of Eastern Serbia5★ · 473 travelers9–10 hoursFree cancellationFrom$122 per personSee dates →
Private & flexibleBelgrade Private Walking Tour with a Local5★ · 19 travelers2–6 hoursFree cancellationFrom$41 per personSee dates →Good for
How travelers rate it
Know before you go
- The building is a popular photo spot; try to capture it from across the street for the best angle.
- There are several cafes nearby where you can sit and admire the architecture.
- Combine your visit with a walk to Kalemegdan Park, just a few minutes away.
- The building is not a museum; it's a commercial space, so check if any shops or galleries are open inside.
A bit of history
Yugotour was built in the 1960s as a flagship department store for the Yugoslav tourism industry. It was designed by architect Mihajlo Mitrović and represented the modern aspirations of socialist Yugoslavia. After the breakup of Yugoslavia, the building fell into disrepair but has since been renovated and repurposed.
Common questions
What is Yugotour?
It's a historic building in Belgrade, originally a department store, now a landmark known for its modernist architecture.
Can I go inside?
Yes, the building houses various businesses, but there is no public exhibition. You can enter the lobby and some shops.
Is there an entrance fee?
No, viewing the building from outside is free.
How do I get there from the city center?
It's a 10-minute walk from Republic Square or a short taxi ride.
What else is nearby?
Kalemegdan Park, Belgrade Fortress, the Sava River promenade, and many restaurants and bars.
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