Museum
The Upside Down Amsterdam
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The Upside Down Amsterdam is a vibrant, Instagram-worthy museum that turns reality on its head, literally. Located in the heart of Amsterdam, this attraction features a series of themed rooms where everything is flipped upside down, from a living room to a supermarket. Visitors can walk on ceilings, pose in gravity-defying scenes, and create playful optical illusions. Each room is designed with bold colors and quirky props, encouraging hands-on engagement. It's a fun, immersive experience perfect for families, friends, and solo travelers looking for unique photos. The museum stands out for its focus on creativity and social media shareability, making it a popular stop for those wanting a lighthearted break from traditional sightseeing.
Don't miss
- The Upside-Down Living Room: Pose on the ceiling with furniture suspended above you.
- The Mirror Maze: Navigate through a labyrinth of reflections for dizzying photo ops.
- The Giant Bathtub: Sit in an oversized tub with floating rubber ducks.
- The Upside-Down Supermarket: Shop from a ceiling-mounted grocery aisle.
- The Ball Pit: Dive into a colorful pool of balls for a nostalgic moment.
Tickets & tours
Ways to visit The Upside Down Amsterdam
You can visit on your own (paid entry, book online to skip lines. check the official website for current pricing and time slots). A tour adds transport and a guide, or combines nearby sights into one day.
Cheapest way inAbsolutely Amsterdam - the Essential Introductory Walking Tour4.9★ · 4,012 travelers~3 hoursFree cancellationFrom$6 per personSee dates →
Most bookedAmsterdam Classic Saloon Boat Cruise with Drinks and Cheese4.8★ · 33,155 travelers~1 hourFree cancellationFrom$19 per personSee dates →
Private & flexibleAmsterdam Treasure Mystery: The Sailor's Lost Diamonds4.9★ · 41 travelers~2 hoursFree cancellationFrom$7 per personSee dates →Know before you go
- Book tickets in advance to avoid long waits, especially during peak tourist season.
- Bring a camera or phone with a wide-angle lens to capture the full effect of the upside-down rooms.
- Wear comfortable shoes as you'll be standing and moving through multiple rooms.
- Small bags are allowed, but large backpacks may need to be stored in lockers.
A bit of history
The Upside Down Amsterdam opened in recent years as part of a global trend of interactive, photo-friendly museums. It was inspired by similar concepts in other cities, aiming to offer a playful, immersive experience that challenges perception.
Common questions
Is the museum suitable for children?
Yes, children love the interactive rooms and photo opportunities. However, some installations may be more fun for older kids and adults.
How long does a typical visit last?
Most visitors spend about 1 to 1.5 hours exploring all the rooms and taking photos.
Can I take photos and videos inside?
Absolutely! Photography and videography are encouraged. The museum is designed for social media sharing.
Is there a dress code?
No dress code, but avoid wearing skirts or dresses if you plan to climb on installations, as some require bending or lying down.
Are there any age restrictions?
No age restrictions, but children under 12 must be accompanied by an adult.
Is the museum wheelchair accessible?
Accessibility is limited due to stairs. Contact the museum in advance to discuss possible accommodations.
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