Landmark · Ginza / Tokyo Nihonbashi
Sony Building
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The Sony Building in Ginza is a multi-story showroom and retail space that has been a symbol of Japanese technological innovation since 1966. Located in the heart of Tokyo's upscale Ginza district, the building features interactive exhibits where visitors can try the latest Sony cameras, headphones, and PlayStation games. The ground floor often displays prototypes and concept products, while upper floors include a Sony Store for purchasing. A highlight is the Sony Archive, which displays vintage products like the Walkman and Trinitron TV, offering a nostalgic journey through consumer electronics history. The building's distinctive architecture, with its curved facade and illuminated Sony logo, makes it a recognizable landmark. Though smaller than Sony's other global flagships, its Ginza location and historical significance make it a must-visit for tech enthusiasts.
Don't miss
- Try the latest Sony cameras and headphones in interactive zones
- Play PlayStation 5 demos and retro games in the gaming area
- View the Sony Archive with vintage products like the Walkman
- Explore concept products and prototypes not yet released
- Shop exclusive Sony merchandise and limited editions
Tickets & tours
Ways to visit Sony Building
You don't need a tour to visit, entry is free. A tour is worth it if you want transport, a guide, or to combine Sony Building with nearby sights in one day. That's what these do well.
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Getting there
Know before you go
- Allow at least 1 hour to fully explore all floors.
- Download the Sony app for augmented reality experiences in the building.
- Headphones are available for audio demos; bring your own for a personal test.
- Tax-free shopping for tourists on purchases over ¥5,000.
A bit of history
Opened in 1966, the Sony Building was one of the first corporate showrooms in Ginza, designed to showcase Sony's cutting-edge electronics. It underwent renovations in the 1990s and 2010s, but remains a testament to Sony's enduring presence in Tokyo's premier shopping district.
Common questions
Is the Sony Building free to enter?
Yes, entry is free for all visitors.
Can I buy products directly?
Yes, there is a Sony Store on-site selling cameras, audio gear, and accessories.
Are there any hands-on experiences?
Absolutely. You can test cameras, listen to headphones, and play PlayStation games.
Is the building open on holidays?
It is typically open daily, but hours may vary on New Year's and other national holidays. Check the official site.
How long should I spend?
Most visitors spend 1-2 hours, depending on interest in gaming and photography.
Is photography allowed inside?
Yes, but flash may be prohibited in certain areas. Respect signs.
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