Museum · Ginza / Tokyo Nihonbashi
Nissan Crossing
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Nissan Crossing is a flagship brand experience center located in the heart of Tokyo's upscale Ginza district, occupying the first two floors of the Ginza Place building. This modern space serves as both a showroom and a gallery, where visitors can explore Nissan's current lineup, cutting-edge concept vehicles, and heritage models. The interior is designed with a minimalist aesthetic, featuring large windows that let in natural light and offer views of the bustling Ginza streets. Interactive touchscreens and virtual reality displays allow guests to customize cars or take simulated test drives. The ground floor often features a rotating exhibition of the latest Nissan innovations, while the second floor houses a lounge area and a small merchandise shop. Located steps from the iconic Wako building and Ginza's luxury boutiques, it's a convenient stop for car enthusiasts and curious travelers alike. The staff are knowledgeable and multilingual, offering guided tours upon request. Unlike a traditional museum, Nissan Crossing is free to enter and encourages hands-on exploration, making it accessible to all ages.
Don't miss
- See the latest Nissan concept cars and prototypes up close
- Try the interactive VR driving simulator
- Browse the rotating exhibition on the ground floor
- Visit the second-floor lounge for a rest and city views
- Shop for exclusive Nissan-branded merchandise
Tickets & tours
Ways to visit Nissan Crossing
You don't need a tour to visit — entry is free. A tour is worth it if you want transport, a guide, or to combine Nissan Crossing with nearby sights in one day. That's what these do well.
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How travelers rate it
Know before you go
- Allow 30-60 minutes; it's a compact space but worth a quick visit.
- Photography is allowed, but flash may be restricted near concept cars.
- No admission fee, perfect for a budget-friendly stop in Ginza.
- English-speaking staff are available; ask for a guided tour.
A bit of history
Nissan Crossing opened in 2017 as part of the Ginza Place development, a mixed-use complex designed to revitalize the area. It replaced an earlier Nissan showroom that had operated in Ginza for decades, reflecting the brand's long-standing presence in this prestigious shopping district.
Common questions
Is Nissan Crossing free to enter?
Yes, entry is completely free.
Can I sit in the cars on display?
Usually not, but some interactive exhibits allow you to explore interiors virtually.
Are there any test drives available?
No, but you can experience a simulated drive using VR.
Is it suitable for children?
Yes, children enjoy the interactive displays and colorful concept cars.
How long does a typical visit take?
Most visitors spend 30 minutes to an hour.
Is there a gift shop?
Yes, a small shop sells Nissan-branded apparel and accessories.
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