Sight · Ginza / Tokyo Nihonbashi
Nihombashi Ebisuko Bettara Ichi
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Nihombashi Ebisuko Bettara Ichi is a lively annual festival that takes place around Takarada Ebisu Shrine in the Nihonbashi district of Tokyo. The event, whose name translates to 'Bettara Pickle Market', is dedicated to Ebisu, the god of prosperity and good fortune. For several days in October, the streets come alive with dozens of stalls selling a variety of goods, including the namesake bettara-zuke (a type of sweet pickled daikon radish), as well as traditional crafts, toys, and street food like takoyaki and yakitori. Visitors can also purchase lucky charms and amulets from the shrine to bring success in business and personal endeavors. The atmosphere is festive and nostalgic, with locals and tourists alike enjoying the vibrant energy, traditional music, and the scent of grilled food. The event is deeply rooted in local culture and offers a glimpse into Tokyo's Edo-period traditions.
Don't miss
- Taste authentic bettara-zuke (sweet pickled radish) from local vendors
- Visit Takarada Ebisu Shrine to pray for business prosperity
- Enjoy traditional festival foods like grilled corn and cotton candy
- Browse stalls selling lucky charms, daruma dolls, and crafts
Tickets & tours
Ways to visit Nihombashi Ebisuko Bettara Ichi
You don't need a tour to visit — entry is free. A tour is worth it if you want transport, a guide, or to combine Nihombashi Ebisuko Bettara Ichi with nearby sights in one day. That's what these do well.
Cheapest way inTokyo Shinjuku Chopstick Making Workshop5★ · 18 travelers~1 hourFree cancellationFrom$3 per personSee dates →
Most bookedOsaka Bar Hopping Night Walking Tour in Namba (3 bars, 6 tastes)4.9★ · 985 travelers~3 hoursFree cancellationFrom$111 per personSee dates →
Private & flexibleMochi and Nerikiri Wagashi Combination Cooking Class5★ · 35 travelers~3 hoursFree cancellationFrom$76 per personSee dates →Good for
How travelers rate it
Know before you go
- The festival is held annually in October, typically around the 19th-20th. Check exact dates online.
- Bring cash, as many stalls do not accept credit cards.
- Some visitors wear yukata (summer kimono) to enjoy the traditional atmosphere.
- Public trash bins are scarce; carry a small bag for your waste.
A bit of history
Bettara Ichi has been held annually since the Edo period (early 18th century) as a market for bettara-zuke, which was offered to Ebisu during the festival. It originally took place at the Nihonbashi fish market before moving to its current location near Takarada Ebisu Shrine.
Common questions
What is bettara-zuke?
It's a sweet pickled daikon radish, a specialty of Tokyo, often eaten as a side dish or snack.
Is the festival crowded?
Yes, it can get very crowded, especially on weekends. Go early to avoid the biggest crowds.
Can I buy lucky charms at the shrine?
Yes, the shrine sells various amulets for good fortune, especially for business success.
Are there vegetarian food options?
Some stalls offer vegetarian items like grilled corn or sweet potatoes, but many dishes contain meat or fish.
Is photography allowed?
Yes, photography is generally allowed, but be respectful of shrine areas and vendors.
How long has the festival been running?
It has been held for over 300 years, since the early 1700s.
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