Viareggio

Viareggio, on the Tuscan coast, is a classic Italian beach destination that combines seaside relaxation with cultural charm. The town’s main draw is its expansive sandy shoreline, lined with colorful beach clubs and promenades perfect for strolling. Beyond the beach, Viareggio boasts a wealth of Liberty-style (Italian Art Nouveau) buildings, particularly along the waterfront and in the city center, giving it a distinctive early-20th-century elegance. Visitors can explore the pedestrian-friendly streets, enjoy fresh seafood at local trattorias, and soak up the vibrant atmosphere that peaks during the world-famous Viareggio Carnival, when elaborate floats parade along the seafront. The town also serves as a gateway to the nearby Apuan Alps and the historic city of Lucca.

Don't miss

• Stroll along the Passeggiata a mare, the elegant seafront promenade lined with Liberty-style buildings.
• Relax on the wide, sandy beaches at one of the many stabilimenti balneari (beach clubs).
• Visit the Mercato del Pesce, a lively fish market, for a taste of local seafood.
• Explore the Pineta di Levante, a coastal pine forest ideal for walking and cycling.
• If visiting in winter, experience the spectacular Viareggio Carnival with its giant papier-mâché floats.

Tickets & tours

Ways to visit Viareggio

Cheapest way inBolgheri: Classic Wine Tasting with Winery Tour4.7★ · 333 travelers~1 hourFree cancellationFrom$29 per personSee dates →Most bookedDesirèe experience. Visit the South Coast of Vieste4.8★ · 783 travelers~3 hoursFree cancellationFrom$35 per personSee dates →Private & flexibleLunch or dinner and cooking demo at a local home in Viareggio5★ · 10 travelers~3 hoursFree cancellationFrom$99 per personSee dates →