Landmark
Benetton Group
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The Benetton Group's presence in Treviso is both corporate and commercial. At the headquarters, visitors can see the company's commitment to colorful, casual fashion, with a flagship store offering the latest collections. The building itself is modern and reflects the brand's innovative spirit. Inside, you'll find a wide range of clothing for men, women, and children, all in Benetton's signature vibrant hues. The store is spacious and well-organized, making it easy to browse. While the headquarters is primarily administrative, the store provides a direct experience of the brand's aesthetic. It's a must-visit for fashion enthusiasts wanting to see where the iconic United Colors of Benetton began. The location in Treviso adds a charming Italian backdrop to the shopping experience.
Don't miss
- Browse the latest Benetton collections in the flagship store
- Admire the modern architecture of the headquarters building
- Discover the brand's signature colorful knitwear
- Learn about Benetton's advertising campaigns through displays
Tickets & tours
Ways to visit Benetton Group
You can usually visit on your own. A tour is worth it for transport, a guide, or combining nearby sights into one day.
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