Market
Aurum by Guobjorg Jewellery
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Aurum by Guobjorg Jewellery is a charming market-style shop located on Bankastraeti, one of Reykjavik's main shopping streets. The store offers a curated collection of handcrafted jewellery, blending modern aesthetics with traditional Icelandic craftsmanship. Each piece is designed by local artisans, often incorporating materials like volcanic rock, Icelandic wool, or silver with motifs from nature, such as ravens, mountains, and glaciers. What makes Aurum distinctive is its focus on sustainability and local production; many items are made in small batches, ensuring uniqueness. The shop itself is cozy and inviting, with wooden displays and warm lighting that highlight the intricate details of the jewellery. Visitors can browse rings, necklaces, earrings, and bracelets, as well as small gifts like keychains and charms. The staff are knowledgeable and happy to explain the stories behind the designs, making it a personal shopping experience. Whether you're looking for a souvenir or a special piece, Aurum offers a genuine taste of Icelandic artistry.
Don't miss
- Jewellery made with Icelandic volcanic stone and silver
- Nature-inspired designs: ravens, mountains, glaciers
- Handcrafted by local artisans in small batches
- Friendly staff who share the stories behind each piece
- Located on Reykjavik's main shopping street, Bankastraeti
Tickets & tours
Ways to visit Aurum by Guobjorg Jewellery
You don't need a tour to visit, entry is free. A tour is worth it if you want transport, a guide, or to combine Aurum by Guobjorg Jewellery with nearby sights in one day. That's what these do well.
Cheapest way inAurora Reykjavík, The Northern Lights Center Museum Visit4.6★ · 346 travelers~1 hourFree cancellationFrom$28 per personSee dates →
Best full daySmall-Group Golden Circle, Blue Lagoon with Ticket & Kerid Crater4.9★ · 6,227 travelers~11 hoursFree cancellationFrom$259 per personSee dates →
Private & flexiblePrivate Golden Circle Tour by Luxury SUV from Reykjavik4.9★ · 59 travelers7-9 hoursFree cancellationFrom$820 per personSee dates →Good for
How travelers rate it
Know before you go
- Credit cards are widely accepted; no need for cash.
- Ask about tax-free shopping for tourists (minimum purchase may apply).
- Photography is allowed, but ask before taking pictures of staff or other customers.
- Check opening hours online as they may vary seasonally.
A bit of history
Guobjorg, the founder, started the business with a passion for Icelandic design and a commitment to supporting local artists. The shop has become a favorite among locals and tourists for its authentic, high-quality pieces that reflect Iceland's natural beauty.
Common questions
Is the jewellery made in Iceland?
Yes, most pieces are handcrafted by local artisans using Icelandic materials.
Can I find unique gifts here?
Absolutely, the shop offers many one-of-a-kind items perfect for souvenirs.
Do they sell men's jewellery?
Yes, there are rings, bracelets, and other items suitable for men.
What is the price range?
Prices vary from affordable small items to higher-end pieces. Check in-store for specifics.
Is the shop open on Sundays?
Opening hours vary; it's best to check their website or call ahead.
Can I order online?
Some items may be available online; ask the staff for details.
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