Market · Ueno, Asakusa
NAZOBAKO Tokyo
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NAZOBAKO Tokyo is a bustling market located in the Koto ward of Tokyo, near the Ueno and Asakusa areas. It is known for its eclectic mix of stalls selling handmade crafts, vintage items, and novelty goods, along with interactive game booths that challenge visitors of all ages. The market has a festive vibe, often featuring live performances and street food vendors offering takoyaki, yakitori, and sweet treats. It's a popular spot for both locals and tourists seeking a fun, offbeat experience away from the typical shopping districts. The market's high ranking among Koto's fun and games attractions reflects its engaging activities and friendly atmosphere. Visitors can spend hours browsing, playing, and sampling local flavors.
Don't miss
- Interactive puzzle and game booths with prizes
- Handcrafted souvenirs and local artisan goods
- Street food stalls with Japanese classics
- Seasonal events and live entertainment
- Photo-worthy colorful decor and signage
Tickets & tours
Ways to visit NAZOBAKO Tokyo
You don't need a tour to visit — entry is free. A tour is worth it if you want transport, a guide, or to combine NAZOBAKO Tokyo with nearby sights in one day. That's what these do well.
Cheapest way inTokyo Chopstick Making Workshop with Artisan5★ · 518 travelers~1 hourFree cancellationFrom$4 per personSee dates →
Most bookedAn Award-Winning Izakaya Night Out — Bar-Hop Shibuya Like a Local4.9★ · 1,088 travelers~4 hoursFree cancellationFrom$38 per personSee dates →
Private & flexibleJapanese Cooking and Udon Making Class in Tokyo with Masako5★ · 36 travelers~3 hoursFree cancellationFrom$149 per personSee dates →Good for
How travelers rate it
Know before you go
- Carry cash; many stalls don't accept credit cards.
- Wear comfortable shoes as you'll be walking and standing.
- Dispose of trash properly; public bins are limited.
- Check the market's social media for special events or closures.
A bit of history
NAZOBAKO Tokyo opened in the 2010s as part of a revitalization effort in Koto, aiming to create a community gathering space. The name 'NAZOBAKO' combines 'nazo' (mystery) and 'bako' (box), hinting at the surprise elements found within.
Common questions
Is the market open every day?
Most stalls operate daily, but some may close on weekdays. Best to visit on weekends.
Are there vegetarian food options?
Yes, you can find vegetable tempura, edamame, and sweet treats. Ask stall holders about ingredients.
Can I bargain at the stalls?
Prices are generally fixed, but you can politely ask for discounts on multiple purchases.
Is the market family-friendly?
Absolutely, with games and food appealing to all ages. Children will enjoy the game booths.
How do I get there from Asakusa?
Take a taxi (about 10 minutes) or walk 25 minutes along the Sumida River.