Museum · East Bayfront
Immersive Van Gogh Exhibit
4nitsirk · Wikimedia Commons · CC BY-SA 2.0Some booking links are affiliate links. If you book through them, we may earn a small commission at no extra cost to you. We never let this influence which places we recommend.
The Immersive Van Gogh Exhibit in Toronto transforms the historic 1 Yonge Street building into a canvas of light and color. Visitors walk through soaring rooms where Van Gogh's iconic works, from Starry Night to Sunflowers, are projected floor-to-ceiling, accompanied by a curated soundtrack. The experience is designed to envelop you in the artist's brushstrokes and emotional intensity, offering a new perspective on his genius. Located in the East Bayfront area near the waterfront, the venue itself adds to the atmosphere with its raw, industrial aesthetic. While the exhibit is primarily a visual spectacle, it also includes some interpretive panels and a gift shop. It's a popular attraction for art lovers and Instagram enthusiasts alike, though some visitors note that the experience can feel brief given the ticket price.
Don't miss
- The 35-minute main projection loop featuring over 200 of Van Gogh's paintings
- The mirrored room that creates infinite reflections of the projections
- The 'Sunflowers' gallery with floor-to-ceiling blooms
- The behind-the-scenes video showing how the digital art is created
- The gift shop with Van Gogh-themed merchandise
Tickets & tours
Ways to visit Immersive Van Gogh Exhibit
You can visit on your own (paid entry, book online in advance to secure a timed slot and skip potential queues). A tour adds transport and a guide, or combines nearby sights into one day.
Cheapest way inVan Gogh and Rembrandt Immersive Experience Amsterdam4.1★ · 19 travelers~1 hoursFree cancellationFrom$20 per personSee dates →
Most bookedFrameless - Immersive Art Experience in London4.7★ · 3,930 travelers1–2 hoursFree cancellationFrom$40 per personSee dates →
Private & flexibleVan Gogh & Rijksmuseum w/ Reserved Entry Exclusive Guided Tour5★ · 268 travelers~6 hoursFree cancellationFrom$277 per personSee dates →Good for
How travelers rate it
Know before you go
- Arrive at your scheduled time; entry is timed to manage capacity.
- Photography and video are allowed, but no flash or tripods.
- Wear comfortable shoes as you'll be standing and walking on hard floors.
- The soundtrack is integral to the experience; listen carefully to the music and narration.
A bit of history
The Immersive Van Gogh Exhibit is part of a global series created by Massimiliano Siccardi, using digital projection technology to reinterpret Van Gogh's work. The Toronto edition opened in 2021 at 1 Yonge Street, a building with its own history as a former newspaper printing plant.
Common questions
Is the exhibit suitable for children?
Yes, children are welcome. The vibrant visuals and music can be engaging, but very young children may find the dark rooms overwhelming.
How long does the main projection last?
The main loop runs approximately 35 minutes, but you can stay as long as you like within your time slot.
Is there a coat check?
Yes, a coat check is available for a small fee.
Can I buy tickets at the door?
It's recommended to buy online in advance, as walk-up tickets are subject to availability and may have longer wait times.
Is the exhibit the same as the one in other cities?
Each location has its own unique projection design and venue, though the core concept and many artworks are similar.
Are there any live elements?
No, the exhibit is entirely digital projections and recorded audio.
More attractions in Toronto
