Market · Jardins
Chocolat du Jour
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Chocolat du Jour is a delightful market located in the heart of São Paulo's elegant Jardins district, known for its tree-lined streets and high-end boutiques. This market specializes in high-quality chocolates, featuring both local Brazilian cocoa creations and international brands. Visitors can explore a variety of stalls offering truffles, bonbons, chocolate bars, and cocoa-based beverages. The atmosphere is refined yet welcoming, with knowledgeable staff eager to share tasting notes and pairing suggestions. Beyond chocolate, the market also sells gourmet coffee, pastries, and gift items, making it a perfect stop for food lovers. The surrounding Jardins area adds to the experience, with its chic cafes and designer stores just steps away.
Don't miss
- Sample single-origin Brazilian chocolates from different cocoa regions
- Watch live chocolate-making demonstrations by local artisans
- Browse gourmet gift sets featuring chocolate paired with Brazilian coffee
- Try the signature hot chocolate, made with melted dark chocolate and spices
- Explore the adjacent patisserie section for fresh éclairs and macarons
Tickets & tours
Ways to visit Chocolat du Jour
You don't need a tour to visit — entry is free. A tour is worth it if you want transport, a guide, or to combine Chocolat du Jour with nearby sights in one day. That's what these do well.
Cheapest way inFull Day Tour in Trancoso with Chocolate Factory4.6★ · 36 travelers~9 hoursFree cancellationFrom$25 per personSee dates →
Best full daySão Paulo’s Full Day City Tour: Main City Sights – (Shared Group)4.9★ · 1,836 travelers~7 hoursFree cancellationFrom$79 per personSee dates →
Private & flexibleSao Paulo Top Highlights Tour with Market visit (4h)5★ · 13 travelers~4 hoursFree cancellationFrom$145 per personSee dates →Good for
How travelers rate it
Know before you go
- Plan to arrive early if you want to see the chocolate-making demonstration, which often starts around 10 AM.
- Prices are moderate to high for premium chocolates; bring cash or a card (most vendors accept cards).
- Ask for a tasting before buying, staff are happy to let you try different varieties.
- The market offers gift wrapping services, perfect for souvenirs.
A bit of history
Chocolat du Jour opened in the early 2010s, capitalizing on Brazil's growing reputation as a cocoa producer. The market was designed to showcase both artisanal and premium chocolates, reflecting São Paulo's cosmopolitan food scene.
Common questions
Is there parking nearby?
Street parking is limited and paid. There are several paid parking lots within a block or two.
Can I bring children?
Yes, children are welcome. There are non-chocolate treats like cookies and juice available.
Do they sell vegan or dairy-free chocolates?
Yes, they have a small selection of dark chocolates that are dairy-free. Ask staff for recommendations.
Is the market open on Sundays?
Most likely, but hours may be shorter. Check the official website or call ahead to confirm.
Can I buy chocolates in bulk?
Yes, many vendors sell chocolates by weight, and some offer discounts for larger purchases.
Are there English-speaking staff?
Some staff speak English, especially in the main chocolate section. Portuguese is more common.
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