Cafe
The Coffee
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The Coffee is a specialty coffee shop located on Rua dos Pinheiros in the trendy Pinheiros neighborhood of São Paulo. As the name suggests, the focus is squarely on the coffee, high-quality, single-origin beans sourced from Brazilian farms and roasted in-house. The space is minimalist and modern, with clean lines, white walls, and a few wooden tables, creating a calm and uncluttered environment. The baristas are skilled and happy to explain the nuances of each brew method, from espresso to V60. The menu is concise, featuring a rotating selection of beans, plus a few simple pastries to complement your drink. What makes The Coffee distinctive is its dedication to transparency and education; they often host cupping sessions and workshops. Visitors can expect a quiet, contemplative experience that highlights the best of Brazilian coffee culture.
Don't miss
- Order a single-origin espresso and taste the distinct notes of Brazilian terroir
- Attend a Saturday morning cupping session to learn about coffee tasting
- Try the seasonal cold brew, especially in summer
- Watch the baristas perform pour-over with precision and care
- Pick up a bag of beans to take home, with detailed tasting notes
Tickets & tours
Ways to visit The Coffee
You can visit on your own (no entry fee; pay for your order). A tour adds transport and a guide, or combines nearby sights into one day.
Cheapest way inVisit to the King of Coffee5★ · 212 travelers20 minutesFree cancellationFrom$4 per personSee dates →
Most bookedHacienda Alsacia Starbucks Coffe Tour4.9★ · 3,246 travelers~2 hoursFrom$31 per personSee dates →
Private & flexibleHistorical and Cultural Tour of the Center DE São Paulo5★ · 20 travelers~3 hoursFree cancellationFrom$39 per personSee dates →Know before you go
- The cafe is small with limited seating; takeaway is a good option during peak hours.
- Free Wi-Fi is available, but the focus is on coffee, not remote work.
- Cards are accepted, but cash is useful for small purchases.
- Don't hesitate to ask the barista for recommendations, they love sharing their knowledge.
A bit of history
The Coffee opened in the mid-2010s as part of São Paulo's third-wave coffee movement. Founded by a group of coffee enthusiasts, it aimed to create a space where the bean's origin and flavor profile take center stage, away from the typical cafe chaos.
Common questions
Is there parking?
Street parking is limited; consider using public transport or a ride-hailing app.
Do they have food options?
Only pastries like croissants and cookies; no full meals.
Can I buy coffee beans?
Yes, they sell a variety of single-origin beans from different Brazilian regions.
Is the cafe good for working?
It's better for short visits due to limited seating and no power outlets at most tables.
Do they offer non-coffee drinks?
Yes, they have teas and hot chocolate, but coffee is the star.
What is the price range?
Prices are moderate for specialty coffee; expect to pay around R$10-15 for an espresso.
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