GO Aura

GO Aura is a unique walking tour that takes visitors deep into São Paulo's Liberdade neighborhood, the heart of the city's Japanese community. The tour is led by knowledgeable guides who share stories about the history of Japanese immigration to Brazil, the fusion of cultures, and the daily life of the community. You'll visit traditional temples, markets selling Japanese ingredients, and hidden alleys adorned with cherry blossom murals. The experience includes tastings of authentic snacks like pork buns and matcha tea, and you'll learn about the significance of landmarks like the Liberdade street market and the Buddhist temple. What makes GO Aura distinctive is its focus on personal stories and cultural exchange, rather than just sightseeing. The tour is highly interactive, with opportunities to ask questions and engage with local vendors. It's a must for anyone wanting to understand the multicultural fabric of São Paulo.

Don't miss

• Visit the Liberdade street market for fresh sushi and crafts
• Explore the Buddhist temple Busshinji
• Taste traditional Japanese-Brazilian snacks like coxinha de frango
• See the iconic red torii gate at the entrance of Liberdade
• Learn about the history of Japanese immigration at the Cultural Center

Tickets & tours

Ways to visit GO Aura

Cheapest way inVisit São Paulo with a local guide4.8★ · 128 travelers3–4 hoursFree cancellationFrom$26 per personSee dates →Best full daySão Paulo’s Full Day City Tour: Main City Sights – (Shared Group)4.9★ · 1,836 travelers~7 hoursFree cancellationFrom$79 per personSee dates →Private & flexibleSao Paulo Top Highlights Tour with Market visit (4h)5★ · 13 travelers~4 hoursFree cancellationFrom$145 per personSee dates →

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Know before you go

• Wear comfortable walking shoes; you'll be on your feet for hours.
• Bring sunscreen and water, especially on sunny days.
• Carry cash for small purchases at the market.
• Ask permission before photographing people or inside temples.

A bit of history

Liberdade became the center of São Paulo's Japanese community after the first immigrants arrived in 1908. Today, it's home to the largest Japanese diaspora in the world, with a vibrant mix of Japanese, Chinese, and Korean influences.