Market
A Queijaria
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A Queijaria is a specialty cheese shop and market located on Rua Aspicuelta in the bohemian Vila Madalena district of São Paulo, Brazil. The store offers an extensive selection of artisanal cheeses from across Brazil, including Minas, Canastra, and Serrano varieties, as well as imported cheeses from Europe. The space is cozy and inviting, with wooden shelves lined with wheels of cheese, jars of honey, and bottles of wine. Visitors can sample different cheeses before purchasing, and the knowledgeable staff are happy to provide pairing suggestions. In addition to cheese, the market sells crackers, preserves, and cured meats, making it a perfect stop for a picnic or a gourmet gift. The atmosphere is relaxed, with a small seating area where you can enjoy a cheese board with a glass of wine. It's a must-visit for food lovers exploring São Paulo's culinary scene.
Don't miss
- Sample a variety of Brazilian artisanal cheeses, such as Minas Frescal and Canastra.
- Purchase cheese boards and pairing kits for a picnic in nearby Ibirapuera Park.
- Browse the selection of imported wines and craft beers to complement your cheese.
- Attend occasional cheese-tasting workshops and events (check their schedule).
- Pick up local honey, jams, and crackers to create a complete charcuterie spread.
Tickets & tours
Ways to visit A Queijaria
You don't need a tour to visit — entry is free. A tour is worth it if you want transport, a guide, or to combine A Queijaria with nearby sights in one day. That's what these do well.
Cheapest way inVisit São Paulo with a local guide4.8★ · 128 travelers3–4 hoursFree cancellationFrom$26 per personSee dates →
Best full daySão Paulo’s Full Day City Tour: Main City Sights – (Shared Group)4.9★ · 1,836 travelers~7 hoursFree cancellationFrom$79 per personSee dates →
Private & flexibleWalking Tour São Paulo Center: Historical Process Of The Largest City in Brazil5★ · 24 travelers3–4 hoursFree cancellationFrom$113 per personSee dates →Good for
How travelers rate it
Know before you go
- Don't hesitate to ask for samples – the staff are passionate and generous.
- Bring cash or a card; the shop accepts both but cards may have a minimum purchase.
- Consider buying a bottle of wine from their selection to enjoy with your cheese.
- Check opening hours online before visiting, as they may vary on holidays.
A bit of history
A Queijaria opened in 2014 in the heart of Vila Madalena, a neighborhood known for its vibrant arts and food culture. The shop was founded by cheese enthusiasts who wanted to showcase the diversity of Brazilian artisanal cheese production.
Common questions
Do they offer cheese tastings?
Yes, you can sample cheeses at the counter before buying. They also host formal tasting events occasionally.
Can I buy cheese to take home?
Absolutely, they sell whole wheels and cut pieces, vacuum-sealed for travel.
Is there seating inside?
There is a small seating area with a few tables where you can enjoy a cheese board.
What types of cheese are typical from Brazil?
Popular Brazilian cheeses include Minas Frescal, Queijo Canastra, Queijo Coalho, and Serrano.
Do they sell non-cheese items?
Yes, they also offer cured meats, crackers, honey, jams, and wine.
Is the shop child-friendly?
Yes, but space is limited; it's more of an adult-oriented gourmet shop.
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